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Soft Opening for NY Deli in Old Town Pasadena

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FYI: I've been informed that the New York Deli in Old Town Pasadena has been doing a soft opening for several days now and their hours are 10am to 9pm and they are serving everything on their menu.

New York Deli
35 N. Raymond Avenue (x=Union St)
Pasadena
626-578-0010

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  1. I was wondering if this would ever open, feels like it's been in the works for a few months now. According to their website (with a highly annoying mouse trail), they have another location in Torrance.

    We'll see!

    http://www.thenewyorkdeli.com/locatio...

    1. I went with a friend to check this place out yesterday. It was absolutely, 100% EMPTY on a Sunday morning at 10:30am. I saw the manager and 1 cook and no one else. It kinda freaked me out so we left. Has anyone actually eaten there yet?

      1 Reply
      1. re: orythedog

        It's sort of a bad location, even though it *can* be considered the heart of Old Town.

      2. This topic was listed at the bottom of the Settebello Pizzeria Napoletana thread.

        Is it still open? Has anybody been here? Worth a trip?

        1 Reply
        1. re: reality check

          Was there on an early Saturday evening a couple months ago, and it was a little strange.

          First, it was empty, Second it had the smell of ammonia - fine at 3 in the morning, but not at dinner time. Finally, it appears (not positive) that they're trying to also add a "market" vibe. However the cryovac packaging of large briskets and hams lying around the fridge willy-nilly takes away any cachet.

          I ordered the pastrami which arrived stacked high on large slices of rye, but it was nothing to write home about. Not terrible, but certainly not in Billy's or Canter's league, let alone Langer's. Service was prompt and efficient at the bar. But then an empty restaurant will do that. All in all it seemed like someone's idea of a hip deli concept, and not of a deli.

          Might go back to try breakfast, but not in any rush. Funny thing is that we did try to go there for breakfast in early January, but they weren't open on Sundays at the time.

          As for the "bad" location - it's on the same street as Yujean Kang & Cafe Bizou, and even closer to Colorado. I imagine if the food were more inviting, the location wouldn't matter.