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BusinessWeek: The Golden Age of Condiments

goodhealthgourmet Oct 23, 2010 08:02 PM

trying to make a dent in my very large reading pile, and came across this:
http://www.businessweek.com/magazine/...

unfortunately the online version doesn't include the same graphics as the print article - it has a chart showing numerous condiments (broken down into categories by mustard, mayo and salsa) that sound delicious and i never knew existed!

  1. bushwickgirl Oct 25, 2010 02:08 AM

    I find it incredibly disheartening that Miracle Whip is #6, although that ranking and sales may be inflated due to the response to the recent, "partying hipster types looking for more of a thrill than plain old mayo can provide" ads, seemingly single handedly prompting a whole new generation of Miracle Whip consumers.

    14 Replies
    1. re: bushwickgirl
      MplsM ary Oct 25, 2010 09:25 AM

      Once upon a time I made lunch for my uncle (half a meatloaf sandwich) and he'd specified mayo and ketchup on it, I rooted around his fridge and found only Miracle Whip. My mother's brother eating, nay, preferring Miracle Whip? It was shocking! :)

      1. re: MplsM ary
        ipsedixit Oct 25, 2010 10:03 AM

        What's wrong with Miracle Whip?

        No, seriously, what *is* wrong with Miracle Whip?

        To me, Miracle Whip is just sort of a sweeter, tangier version of regular mayo. In fact, alot of fancy, shmancyy "house-made" aiolis you find in restaurants are sort of a riff on MIracle Whip.

        Dare I say it, but Miracle Whip is sort of the "trailer park version of French aioli", no?

        1. re: ipsedixit
          bushwickgirl Oct 25, 2010 08:28 PM

          Trailer park, sure.

          I find the character of Miracle Whip lacking, it doesn't seem to be a quality product, and it has a slightly gluey texture to my mind. Beyond the the tang and sweet, which is enjoyable, don't get me wrong, I'd rather take good mayo, Hellman's or Dukes and add a little sugar and vinegar, and stick it in a Miracle Whip jar.

          1. re: ipsedixit
            Chemicalkinetics Oct 25, 2010 09:05 PM

            Northing is wrong with Miracle whip until you put it next to Mayo

            1. re: Chemicalkinetics
              ipsedixit Oct 26, 2010 10:37 AM

              Northing is wrong with Miracle whip until you put it next to Mayo

              _______________________________________

              But why compare it to Mayo?

              For me anyway, Mayo and Miracle Whip are not substitutes for one another.

              I think a closer substitute would be some of those new fancy flavored mayos, which if I recall correctly actually come in ranked quite high on BW's list.

              1. re: ipsedixit
                bushwickgirl Oct 26, 2010 03:56 PM

                "Mayo and Miracle Whip are not substitutes for one another"

                Certainly true, although I enjoyed Chem's statement. Miracle Whip has cornstarch as an ingredient (I'm looking at the label right now; I admit I have some in the frig for mrbushy, who also wonders what's wrong with Miracle Whip;) mayo does not, I think that's why I don't like the texture.

              2. re: Chemicalkinetics
                g
                gfr1111 Oct 27, 2010 01:35 PM

                It seems to me that there are two types of people in this world: the mayo lovers and the Miracle Whip lovers. Very rarely do you encounter someone who likes both. I think it depends on what you grew up with.

                I read somewhere that Miracle Whip was invented during the depression because the manufacturers were looking for a less expensive alternative to mayonnaise.

                So I don't denigrate those who like Miracle Whip, but I just don't understand the attraction. It's way too sweet. Put me in the mayo camp.

                1. re: gfr1111
                  bushwickgirl Oct 27, 2010 02:29 PM

                  We're split down the middle in our house, so both mayo and Miracle Whip are in my frig. Although I sorta like the sweet/sour thing Miracle Whip offers, I'm glad I have a choice.

                  1. re: bushwickgirl
                    ipsedixit Oct 27, 2010 03:51 PM

                    I went through a phase in my life when I just had to have Miracle Whip on my hot dogs. Strange, I know. I'm passed that phase now ...

                    1. re: ipsedixit
                      bushwickgirl Oct 28, 2010 07:30 AM

                      "passed that phase now ..."

                      Seems so. I just read your lovely, passionate and informative tiramisu post over there on HC; I would say you have definitely moved on.

                      1. re: bushwickgirl
                        ipsedixit Oct 28, 2010 10:37 AM

                        Eh, don't tempt me.

                        MIracle Whipp infused Tiramisu, anyone??

                        :-)

                  2. re: gfr1111
                    Caitlin McGrath Oct 31, 2010 09:18 PM

                    "It seems to me that there are two types of people in this world: the mayo lovers and the Miracle Whip lovers."

                    There are three types: the two you mention, and the haters of both.

                    1. re: Caitlin McGrath
                      ipsedixit Oct 31, 2010 09:38 PM

                      .... actually, four.

                      Lovers of both.

                    2. re: gfr1111
                      jgg13 Nov 2, 2010 08:06 AM

                      I like both.

            2. ipsedixit Oct 23, 2010 09:54 PM

              I wonder where Sriracha would rank on this list?

              Since Huy Fong Foods is private, it's impossible to know, but it's been reported that there are approx. 20 million bottles of Sriracha produced yearly. If roughly the same number is sold annually, then Sriracha would rank No. 11, just ahead of Grey Poupon Dijon Mustard and right behind Hunt's Ketchup. Wow.

              2 Replies
              1. re: ipsedixit
                goodhealthgourmet Oct 24, 2010 02:56 PM

                that's a lotta rooster sauce! i think hot sauce should have been addressed more centrally in the article, particularly considering that Frank's, Tabasco, Texas Pete's & Cholula are all among the top sellers.

                1. re: goodhealthgourmet
                  pdxgastro Oct 31, 2010 02:20 PM

                  Ha. Before I was able to remember the name, I called it Red Rooster sauce too.

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