7-Eleven stores in Central New Jersey - take a super big gulp
I haven't thought much about 7-Eleven lately – really not since a friend told me her favorite snack is a 7-11 hotdog. And before that, in 1986 there was the hullabaloo in the news about Jerry Falwell and Southland Corp banning adult magazines from the stores. So what's new?
Lately I've noticed a large number of brand spanking new franchises opening all over central New Jersey. I counted five new stores on my way to work. I wonder if y'all are seeing similar growth?
Locally, 7-Eleven competes with small mom 'n' pop stores that sell coffee, lotto tickets and cigarettes. But those little stores can't compete with 7-Eleven, QuickChek, Wawa, Krauser's, Cumberland Farms, and On The Run. But in actuality, these new convenience stores are the biggest competition for quck-service restaurants.
Personally, if I need a gallon of milk, I'd prefer to stop at my neighborhood bodega for fresh fruits, vegetables, and Portuguese rolls -- delivered twice daily. She doesn't sell the latest fad energy drink, but she stocks upscale packaged deli and cheeses.
1050 Saint Georges Ave
Rahway, NJ 07065
Globally, 7-Eleven operates, franchises, or licenses more than 39,000 stores worldwide, with 8,200 stores in the USA. Initially, these stores were open from 7 a.m. to 11 p.m., but started switching to a 24-hour format in 1962.
They've been expanding in Boston over the last couple years, but it isn't always taking: one opened in my neighborhood in Allston, in what one would think was a prime location next to a popular liquor store at a busy intersection: it barely lasted six months.
I admit to an occasional craving for a nuked hamburger or container of nachos from 7-11.
Based on what I can see in their press releases on corp.7-eleven.com, they are planning massive expansions in several markets, including Northern California and Texas. They also are targeting existing retailers for conversion to a 7-Eleven franchise. According to the website, "a new 7-Eleven store opens for business somewhere in the world every four and a half hours."
Also of note, their proprietary beer, "Game Day Light," won a gold medal at the 2010 U.S. Open Beer Championships.