7-Eleven stores in Central New Jersey - take a super big gulp
- GraydonCarter Oct 19, 2010 09:12 AM
I haven't thought much about 7-Eleven lately – really not since a friend told me her favorite snack is a 7-11 hotdog. And before that, in 1986 there was the hullabaloo in the news about Jerry Falwell and Southland Corp banning adult magazines from the stores. So what's new?
Lately I've noticed a large number of brand spanking new franchises opening all over central New Jersey. I counted five new stores on my way to work. I wonder if y'all are seeing similar growth?
Locally, 7-Eleven competes with small mom 'n' pop stores that sell coffee, lotto tickets and cigarettes. But those little stores can't compete with 7-Eleven, QuickChek, Wawa, Krauser's, Cumberland Farms, and On The Run. But in actuality, these new convenience stores are the biggest competition for quck-service restaurants.
Personally, if I need a gallon of milk, I'd prefer to stop at my neighborhood bodega for fresh fruits, vegetables, and Portuguese rolls -- delivered twice daily. She doesn't sell the latest fad energy drink, but she stocks upscale packaged deli and cheeses.
1050 Saint Georges Ave
Rahway, NJ 07065
Globally, 7-Eleven operates, franchises, or licenses more than 39,000 stores worldwide, with 8,200 stores in the USA. Initially, these stores were open from 7 a.m. to 11 p.m., but started switching to a 24-hour format in 1962.
I understand that in recent years, 7-Eleven in the US has been owned by the company in Japan that runs 7-Eleven. However, the Japanese stores are quite a bit different from their U.S. counterparts.
IMO, the Slurpee is the one true ice slush drink. No Icee can come close, and whatever it is that Tom Thumb has is an abhomination.
And that 24-hour format has kept me safe on the road more than once! Hot coffee, 2am..warm roll with butter...maybe a quick pick...thank G for 7-11.
Interesting you note their proliferation. In the Boise Idaho area they were all bought out by the Jackson's chain about a year ago.
Based on what I can see in their press releases on corp.7-eleven.com, they are planning massive expansions in several markets, including Northern California and Texas. They also are targeting existing retailers for conversion to a 7-Eleven franchise. According to the website, "a new 7-Eleven store opens for business somewhere in the world every four and a half hours."
Also of note, their proprietary beer, "Game Day Light," won a gold medal at the 2010 U.S. Open Beer Championships.
They've been expanding in Boston over the last couple years, but it isn't always taking: one opened in my neighborhood in Allston, in what one would think was a prime location next to a popular liquor store at a busy intersection: it barely lasted six months.
I admit to an occasional craving for a nuked hamburger or container of nachos from 7-11.