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Yuengling Expanding to Memphis

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http://www.philly.com/philly/business...

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  1. This is great, and I'm happy for them. I've always liked their beers (especially the Chesterfiled Ale and their Porter...and this year, their re-introduced Bock beer). Considering the shape the company was in in the mid 70's, they've made quite a comeback indeed.
    If in this latest expansion they are able to keep the level of quality up in their products, they will do quite well. I'd love to see them become a national brand by the time their 200th anniversary rolls around. Their beers are a refreshing change from a lot of the stuff coming out these days, and sometimes it's nice to have a well made beer that doesn't assault your senses with overdone flavors.

    1 Reply
    1. re: The Professor

      Cheers, Doc.

    2. Never had yuengling being from the west coast. It sounds like a large scale "macrobrewer" though. is it any good for one of those large brewers? Better than Sam? or would you consider most micros to be better?

      5 Replies
      1. re: digkv

        Yuengling is unique. I’m not sure I’d categorize it as a “macro,” if only due to the fact that its practically been the standard bearer in the struggle against the true macros. A comparison to Sam misses the mark a bit as well, since Yuengling’s beers are simpler, less fussy products. They do not produce craft beers. Instead, I’d call them “throwback” beers – pre-prohibition styles initially geared to the tastes of the Americanized German population in central/eastern Pennsylvania. Today, they’re all available for less than a buck a bottle.

        In some ways, I suppose Yuengling holds a romanticized place in the hearts of many beer lovers of a certain age. Its distribution was very regional the 70s and 80s. If you were lucky enough to stumble across it, it was a taste of a different world – fresh, seemingly unique brews for less than the price of Budweiser. Seeing their growth and success now, after having been in that beat up old facility in Pottsville, is welcome – sort of like the way you’d feel watching the Brewers make it to the World Series or the Lions the Super Bowl.

        Odd thing is, I don’t really like the Lager much and that’s the beer that resuscitated the brewery and helped fuel the East Coast micro movement. I do like Chetty though – that funky, somewhat tart, mildly bitter ale is an old friend indeed. At the end of the day, I suppose, take the chance to taste them when you can.

        1. re: MGZ

          gee thanks MGZ, that's a beautiful description and now I really do look forward to try some! Yeunglin sounds amazing, it's a shame that's it's so difficult to get it here in CA.

          1. re: MGZ

            I also don't care for the lager, but I really enjoy their Black & Tan. I wish their Premium was available around DC, but I've never been able to find it.

            1. re: MGZ

              The first time I remember drinking Yuengling was up in Philly in the 80's, at a KoC clubhouse with my brother's father in-law. The first time I drank it, the flavor of the lager surprised me. I enjoy the lager's bitter bite; but, the Black and Tan is probably my favorite Yuengling brew.

              Interestingly, the brewery down here in Tampa has been doing workshops and classes for home-brewers since they took over from the old Pabst crew back in the mid-90's.

              1. re: deet13

                The Tampa brewery was bought from Stroh, in 1999. Pabst only ran it for a few years, in the mid-1980's, in what was an interesting move when Pabst and Stroh "traded breweries". Pabst, which owned the former Hamm's brewery in St. Paul (they'd bought Olympia, which owned Hamm's) had too much capacity in the mid-West, but needed a southern brewery since Heileman had purchased their modern plant in what was then called Pabst, GA (it soon reverted to it's old name, Perry, GA).

                Stroh was about to close their home brewery in Detroit and needed another mid-West facility and was under FTC anti-trust orders to sell off some of their breweries they'd bought with their Schlitz purchase. So Pabst and Stroh "traded" the two breweries, St. Paul for Tampa. As Pabst collapsed and Stroh (temporarily) continued to rise, they later wound up buying the Tampa plant back and ran it until they threw in the towel all together on the brewing business, and sold it to Yuengling.

                http://www.nytimes.com/1987/11/13/bus...

          2. I love Yuengling. It's my go to beer. I see others aren't fond of the Lager, but that happens to be my favorite. It's as cheap as the Coors, Bud, Miller beers.....but oh so much better. Someone mentioned Sam Adams, and I do love the SA Boston Lager, but I'd still prefer a simple Yuengling. I had read one of you use the tem "lawnmower beer" in another post, well this is that beer.

            5 Replies
            1. re: cb1

              Yuengling is certainly a great value, priced like Bud, as you mention, but with a bit more going on in the beer.

              1. re: Jim Dorsch

                All of the above, and I can't help but l love the fact that despite all odds and fierce competition in a lately rapidly crowding field, this has been a successful family owned business since 1829 (and almost incredibly revitalized in the last 35 years) and is set to remain a private family owned company so for the forseeable future.
                I hope that when Dick Yuengling passes the torch on to his daughters, that they will be as effective custodians of the family jewel as Dick has been. The growth that the company has undergone on his watch is truly remarkable, and it's quite a unique and special legacy they will be inheriting!

                1. re: The Professor

                  I recall a TV piece recently where he stated his daughters are not interested in the family biz. It would be a shame to have the company thrown up for grabs.

                  FWIW, some of the styles from the original brewery in PA are not produced in the ancillary locations. That said, the Yuengling products found up and down the Coast are far superior to Bud, etc.

                  1. re: Mayor of Melonville

                    "I recall a TV piece recently where he stated his daughters are not interested in the family biz."

                    The WSJ articles about the Memphis brewery purchase noted that two of the four daughters work for the brewing company, so they're interested enough to do that.
                    http://online.wsj.com/article/SB10001... (last paragraph).

                2. re: Jim Dorsch

                  Jim, it's even available here in Dublin, GA at Ruby Tuesday.

                  John

              2. Interesting little blurb on NPR about the brewery yesterday, including a few words from Dick Yuengling.
                http://www.npr.org/2010/11/12/1312740...

                1. The original like is dead. WSJ link is good, but nothing about the planned expansion of service areas. Anyone seen anything on it? I live in STL, and look forward to work trip to NC where I can get this beer. I'd love to see them get a distributor here. I don't know anyone that has tried it and not liked it.

                  2 Replies
                  1. re: Pylon

                    Looks like the deal is "stalled" - the owner, Hardy, isn't being too communicative. She had actually gone to the local industrial board and claimed she was about to re-open the brewery a few days before the potential sale was announced (previously she had only been using the bottling line and was a Coors distributor).

                    http://m.apnews.com/ap/db_15980/conte...

                    http://www.commercialappeal.com/news/...

                    Some of the initial articles mentioned potential expansion states (like returning to New England, and to PA's only neighboring state w/o Yuengling, Ohio) but they seemed more like reporter/industry speculation than actual Yuengling information.

                    I noticed a funny thing the other day on a Beer Advocate thread about favorite "cheap beers" - most of the people who listed Yuengling didn't live in Yuengling's distribution area. Hmm...

                    1. re: JessKidden

                      A lot of Yuengling fans attended college in the Philadelphia area. When they left Philly after college, they carried the memory with them.