Log In / Sign Up
HOME > Chowhound > Chains >
Leucadian Oct 4, 2010 06:28 PM

Trader Joe's 72% chocolate changed?

Has anyone noticed a change in TJ's Pound Plus 72% Belgian dark chocolate? I bought a bar last week and immediately noticed a significant difference in the snap, mouthfeel, and flavor. Softer all around. Before it was much crisper, and had a sharper taste to it (more acid?). The new bar is OK, and acceptable on its own, but it's not at all the same, and not nearly as interesting. I have been buying and eating this for a couple of years now, and I like to think that I know what it should taste like. Am I alone in wondering what happened?

  1. Leucadian Oct 16, 2010 12:07 PM

    I think they had a packaging mixup. I went back to my local TJ, and the 500g half pound plus bar of 72% Dark Chocolate (red package) was out of stock, or at least not visible. I did find the small triple package at the checkout (same label and color, but 47g bar) and it is the same as I remembered: dark, snappy, somewhat sharp, not too sweet. When I compared it to the last little block of the big package, the difference was obvious: the big block was lighter, softer, and sweeter. The color was distinctively 'milk chocolaty'. Not the same at all.

    The next time I'm in the store I'll ask what happened. I just hope they're not changing the formula.

    1. r
      rockycat Oct 8, 2010 07:04 AM

      I bought a bar today to use for tempering. I should get around to doing it this weekend. You almost scared me off buying it but I figured how bad could it be, especially if I would be melting and making candy? We'll see.

      1. paulj Oct 7, 2010 12:48 PM

        I haven't noticed any change, though my last purchase was about a month ago. Are you sure you didn't get the bittersweet by mistake?

        Have you tried the smaller 85% bars?

        1. L2k Oct 5, 2010 09:45 AM

          Could it have been near or past the "enjoy by" date?

          1 Reply
          1. re: L2k
            Leucadian Oct 6, 2010 09:24 AM

            Nope, it's as fresh as the Southern California rain that's falling right now. Best by Dec 2011. I don't think my 'reference bars' were ever close to expiry either. They never last that long.

          2. j
            jsaimd Oct 4, 2010 07:05 PM

            Last bar I had bought a month or so ago had the same flavor. i will have to try again : ).

            1 Reply
            1. re: jsaimd
              Leucadian Oct 4, 2010 10:46 PM

              It's a tough assignment.

            Share with your friendsX