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Sep 16, 2010 12:18 PM

WTB Vita Brand Pickled Herring

Where can I buy the Vita brand Pickled Herring(large sized jar) in L.A. or O.C.?
Stater Bros. carried it up until last month.



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  1. I believe I saw it at my local Smart & Final. Check in the cases where they keep the better cheeses and pickles

    1. Costco sometimes carries it,, but also Elat Market on Pico has it and it's pretty low priced there.

      Elat Market
      8730 W Pico Blvd, Los Angeles, CA

      1. Not exactly what you asked, but Ikea has several versions of pickled herring and they are very good. Not the Vita brand, tho.

        1 Reply
        1. re: WildSwede

          Funnily enough I just had some of the IKEA pickled herring (marinated with dill) on toast yesterday morning for breakfast, and rather decent it was too. A pleasant surprise.

        2. I bought 2 big jars, about 5-6 bucks each, at Costco Signal Hill. Much better deal than the Ikea herring, not sure about the difference between Canadian herring and the Swedish. I developed a taste for herring from dining at Gustav Anders so I might have been spoilt a bit.

          3 Replies
          1. re: corydon

            the Costco herring From canada wild caught, (all herring is wild caught), in my opinion is superior to the Vita Brand and it is made with sugar not "High Fructose Corn syrup.

            1. re: ospreycove

              I have a recent jar of Vita purchased at the Costco in Hawthorne. It says it's made with sugar. No mention of corn syrup in the ingredients. The Costco has both wine sauce and the sour cream versions. The jars are both under $5 each. The one made sour cream is slightly more expensive. If you have a Costco membership, you're in business. It's the 32 oz. jar too.

              1. re: Feed_me

       that a formula for the jewish holidays? I remember Back when I was buying Vita I got one jar that was decidedly salty, I called their customer service thinking that they mis applied the salt quantity and a very knowledgeable rep told me that they altered the recipe during the holidays to conform to Kosher rules, I think I have it right, anyway I started buying the COSTCO Canadian Herring after I compared labels and it stated HFCS I will make note of it when I resupply!!!

          2. Smart and Final does not carry Vita Herring. Smart & Final carries LASC Herring. You want Vita and not LASC which is from LA and Pacific. AVOID all Salmon and other fish from Pacific it is irradiated from Fukushima. LASC is Pacific Herring. While Vita Herring is from North Atlantic Grand Isle's shelf. How do I know, I contacted Vita and they assured me their Herring is from Atlantic because their processing plant is also on North East coast of America, while LASC is on West coast, hence the name LA as in Los Angeles FROM LASC.