Sizzler Joins the Food Truck Craze

[scrumptiouschef]

http://www.latimes.com/business/la-fi...

Best quote from Sizzler ceo Kerry Kramp: "I became a food-truck-crazy maniac like everybody else because I couldn't figure out what in the world was making people stand in line for 45 minutes," he said. "I was thinking, 'These people should be going to Sizzler.'"

I love a deluded guy in a suit with dollar signs in his eyes dreaming about milking the latest cash cow.

Out here in Austin we have a lot of carts. Some have lines at busy times. The reason being, typically, the food is quite good and relatively inexpensive.

I'll be curious to see how the nationwide rollout of Sizzler trucks does financially.

I haven't eaten at a Sizzler since I was a kid but if memory serves the basement quality meat and dismal sides aren't going to make anybody stand in line, no matter if corporate hires someone to twitter themselves silly.

[Sharuf]

Wonder how Sizzler is doing these days -- there used to be two in my area, now the last one closed and there are none. Maybe the truck thing is a desperation idea.

[mariacarmen]

there's one in my dad's neighborhood. i've never been in, but it's been there for at least 15 years that i know of.

[swissgirl]

Oh my goodness, I thought for sure that would be a headline for an Onion article.
Though, if they serve Sizzler cheese toast out of the truck, I *might* stand in line. That was typically the best part of a Sizzler meal as a child.

[scrumptiouschef]

http://www.fesmag.com/index.php/foods...

Sizzler looks like they're about to roll out the food truck

[mariacarmen]

the sad thing is - people WILL flock to it - the same legions that patronize Sizzler restaurants. ehh, maybe not so sad. maybe that'll keep them out of good local food truck lines.

[mamachef]

I am so right there with you, chef. I can think of nothing I'd less rather do than stand in line for second-quality tenderized meat. Now, a steak sandwich truck that used prime meat in different marinades with different compositions? For that, I'd stand in line. So sad, you are correct, that his corporate mentality doesn't even truly grok that a "Sizzler Food Truck" would be antethical to the whole concept of food truck-ology.

[mnosyne]

Perhaps we could stand around and laugh him out of the truck business!

Being a sometime New Yorker, I WOULD welcome a Greek Diner Food Truck, especially one with great rice pudding!