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edgewater Sep 4, 2010 04:54 AM

Zaftig's of Brookline is scheduled to open Zaftig's West in Natick at the site of Joan and Ed's Deli in the Sherwood Plaza Natick. Joan and Ed's closed in June. The license transfers have been approved but there is no opening date mentioned yet.

  1. l
    LStaff Jan 17, 2012 07:22 AM

    We had lunch at the Natick location on Friday and it was just pricey meh experience. I had a grilled pastrami on rye with kraut and mustard with ho hum coleslaw and the wife had a veggie rollup with sysco battered fries. The pastrami was just ok - no real pastrami flavor in either the brine/cure or the rub, she said she liked her sandwich. Service felt a bit rushed with waitress coming and checking on us every 3-5 minutes. 2 sandwiches, a cup of soup, and one soda ended up costing nearly $40 with tax and tip.

    1. f
      few Jan 16, 2012 02:42 PM

      can't figure out the appeal - we went there after a long day on Sunday. I made the mistake of ordering the omelette at dinner - the eggs were like cardboard - the goat cheese and sun dried otmato filling was tasty - the home fries had bee clearly sitting around all day - the egg omellette was probably reheated as well - we ordered the starter combo and that was pretty tasty - son had a reuben sandwich and very much enjoyed it ! DH had chicken soup (also good) and a chopped liver sandwich - which he enjoyed - I will try them again but stay away from their omellettes......

      1 Reply
      1. re: few
        CookieLee Jan 16, 2012 02:56 PM

        The appeal is it's the only breakfast / deli type restaurant in Coolidge Corner. Having said that, I've been there a couple times recently, for dinner, and it's been fabulous. No one ordered omelets. My niece loves the comfort food they have, the chicken soup, kugel, (not as good as mine). The reuben is v. good. French toast, delicious.

      2. c
        CollegeSolutions Jan 18, 2011 08:05 AM

        If you want a GREAT breakfast in Metrowest go to the j&m dinner in Natick. It is excellent. Not a jewish deli, but the place for breakfast. But cash only!

        6 Replies
        1. re: CollegeSolutions
          BJK Jan 19, 2011 06:31 AM

          I keep wanting to like J&M but I just don't. Seems like the same Sysco products at every other breakfast place in Metrowest. Pancakes are okay. Not thrilled with the eggs, omelettes, benedicts home fries, bacon, sausage, toast, or coffee.

          1. re: BJK
            straycatnathan Jan 19, 2011 07:09 AM

            Can't agree more. I want to like this joint but can't. Walk in and everyone's decked and I can't for the life of me see why. So many better places in Metrowest without the fakes enjoying crap food. Going back? No suh.


            1. re: straycatnathan
              BJK Jan 19, 2011 07:26 AM

              At the moment our standbys for breakfast are:

              Gourmet Decisions, downtown Natick (terrible name, good food)
              Kugel's, Framingham (decent Jewish deli)
              Blue Moon Bagel Cafe, Medfield (really good bagels and other baked goods)

              It's worth the 30-minute drive to Deluxe Station Diner for us, on occasion.

              Beyond that, there's really nothing worth returning to that we've found so far. I'm eager to give Zaftig's another shot now that my options have whittled down so much.

              Deluxe Station Diner
              70 Union St, Newton, MA 02459

              1. re: BJK
                Gordough Jan 19, 2011 07:52 AM

                At least on par with Kugel's, and better IMO, is Barry's Deli in Waban. Although that may be too far for you depending on where you are coming from.

                1. re: Gordough
                  BJK Jan 19, 2011 09:09 AM

                  Agreed, just not worth the drive for me.

                2. re: StriperGuy
                  BJK Jan 19, 2011 09:09 AM

                  One can only hope that Kugel's Deli is owned by the Kugel family. :)

                  Kugel's Deli
                  855 Worcester Rd, Framingham, MA 01701

          2. The Chowhound Team Jan 16, 2011 05:59 AM

            Folks, we've removed some discussion about the restaurant name. Please help us keep the focus here on chow, not semantics. Thanks.

            9 Replies
            1. re: The Chowhound Team
              Uncle Yabai Jan 16, 2011 06:22 AM

              The chow stinks. That place is an insult to delis everywhere. Is that more appropriate?

              1. re: Uncle Yabai
                StriperGuy Jan 16, 2011 06:43 AM


                1. re: StriperGuy
                  hotoynoodle Jan 16, 2012 04:30 PM


              2. re: The Chowhound Team
                MC Slim JB Jan 16, 2011 09:35 AM

                To recreate my prior deleted post (annoying when relevant content gets aced because it's a reply to a mod-deleted post, makes me want to make every post a reply to the OP just in case), I was forced to dine at Zaftgses recently, and it's a depressingly so-not-close-to-real-deli as ever. I also noticed that the portions have shrunk, presumably from the same kind of cost-cutting that many restaurants have effected in the recession. It was about 2/3 the size of the sandwiches I recall from my last visit, at the same price. Made me think of that Woody Allen joke from the opening monologue of Annie Hall.


                1. re: MC Slim JB
                  BJK Jan 16, 2011 09:49 AM

                  I think that like much else, one's opinion of Zaftig's is a matter of perspective.

                  I lived in Coolidge Corner for 2 years. Ate there once. Couldn't be bothered to return. Much better options nearby for either breakfast or deli.

                  I now live in Metrowest and am very excited about their pending opening.

                  Options for either breakfast or deli are considerably fewer and further between out here. My guess is they'll do well as a result. And I'll report back after they open.

                  1. re: BJK
                    Nab Jan 16, 2012 06:07 PM

                    Replying to y'all exactly a year later, but .....

                    .... Just how bad is it ??

                    I mean, everytime the topic of Zaftig's comes up, a hundred posters will reflexively respond with the same sentiment but I never really get much descriptive detail as to why it sucks matzohballs. It's been years since I've been there, but now there appears to be the (extremly overpriced) option of having it delivered to my doorstep and, well, there have been some days I've been jonesin' enough to consider it.

                    Slimy holographic Carl Buddig pastrami on carboard rye ?

                    Mushy Maneschewitz matzoh balls soaked in dishwater ?

                    What is it and just how bad is it ?

                    1. re: Nab
                      BJK Jan 16, 2012 06:21 PM

                      We've been going to the Natick location pretty regularly since it opened if only because the options out here in Metrowest are so few and far between. As of this weekend I've decided to take it out of the breakfast rotation. I'll return for lunch or dinner or if someone else insists on going there for breakfast.

                      My general experience has been that it is extremely expensive and inconsistent. So, on occasion, when the food is at it's best, I think, "Well, that was pretty good, but wow is it expensive." More often than not, though, there's something either wrong or just underwhelming about the food, and combined with the high price tag, I think, "What a ripoff."

                      Highlights: the banana stuffed french toast is pretty good, as are the bagels. I also like the potato pancakes, and sometimes the scrambles can be pretty satisfying. In particular I like the San Francisco Joe scramble (I think it has ground turkey, mushrooms, peppers, onions & parmesan or something like that) and the Pacific scramble (mushrooms, scallions, soy sauce).

                      Lowlights: the benedicts are incredibly inconsistent. The omelettes have been unsatisfying every time I've ordered one. Scrawny bacon. Tough, overworked pancakes. And the smoked fish platter made me think of Woody Allen (the food was awful and such small portions!).

                      On the lunch/dinner menu, I like the matzo ball soup, the corned beef sandwich and the reuben (yes, pretty much a corned beef sandwich itself). My wife likes the patty melt. And I like the bagel chips and olive cream cheese that they give to each table. The fries suck. They're the coated/season variety that I despise.

                      As far as I'm concerned, I'll gladly drive the extra 10 - 15 minutes that it takes me to get to Deluxe Station Diner in Newton where the food is consistently terrific and where I pay less, too. And if I don't feel like driving that far, there's always Gourmet Decisions in Natick. Or even Kugel's Deli.

                      1. re: Nab
                        Jenny Ondioline Jan 16, 2012 07:52 PM

                        What it really boils down to is that if what you're in the mood for is deli, Zaftig's just won't scratch that itch.

                        What I've found is that if you think of Zaftig's as what it really is -- a better-than-average Applebee's -- then it becomes less disappointing.

                        1. re: Jenny Ondioline
                          BJK Jan 17, 2012 07:30 AM

                          You have to also think of it as a better-than-average Applebee's at twice the price. I've long since adjusted my expectations for the food, but the prices keep tainting my otherwise mediocre experiences.

                2. t
                  tamerlanenj Jan 15, 2011 03:53 AM

                  Words really can't describe my loathing for that fake so called deli. Nothing to cheer about, folks.

                  4 Replies
                  1. re: tamerlanenj
                    teezeetoo Jan 15, 2011 06:18 AM

                    deluxe is open and is very comfortable (though they were having heating troubles yesterday). Nice space, the same food as far as I can tell though I didn't go through the menu but zeroed in and the sour cream flapjacks for breakfast. I don't hate Zaftigs but it is generally overpriced and, except for its breakfast (pretty good hash, good challah french toast, bad omelettes which is a universal curse as far as I can tell) and its Cobb Salad (very good), I don't eat their cooked food which I find a pale imitation of real jewish deli food (even the chicken soup is bogus).

                    1. re: tamerlanenj
                      BlueTrain84 Jan 15, 2011 09:20 AM

                      Yuck, I can't agree more. I went to brunch a few times with friends when I lived in coolidge corner, and not only do you end up waiting an hour or more in the freezing cold, but the food isn't even worth a five minute wait. The pancakes and french toast looked OK, but my omelet was one of the worst I have eaten in a restaurant. Sandwiches I got on other occasions were equally disappointing. I just don't understand why some people are so crazy about that place.

                      1. re: BlueTrain84
                        pamlet Jan 15, 2011 04:09 PM

                        I'm fond of the scrambled eggs, lox, and onions, because it reminds me of the LEO of NY diner fame (spoken as someone who visited Ratner's regularly as a child....). My husband likesnthe banana stuffed French toast and the apple and cheddar cheese omelet, and my kids like the regular French toast. Otherwise... The bagels are an abomination and the smoked fish plate severely disappointed me. I live in Brookline - if not, I'd never visit the place.

                        1. re: pamlet
                          BobB Jan 17, 2012 06:44 AM

                          Hey, I live in Brookline too and haven't set foot in Zaftig's in years, especially not when Michael's is only a block away.

                    2. r
                      Reverend30 Jan 14, 2011 06:49 PM

                      Any idea when this location will open yet?

                      1. b
                        BJK Oct 30, 2010 07:39 PM

                        Any sign of an opening date yet? I'm eager for new breakfast options in metrowest and both Zaftigs and Deluxe Town Diner in Newton are on my radar. Sounds like Deluxe is targeting Thanksgiving weekend but I can't find any news on Zaftigs.

                        Deluxe Town Diner
                        627 Mt Auburn St, Watertown, MA 02472

                        3 Replies
                        1. re: BJK
                          lobster lover Oct 30, 2010 08:22 PM

                          I called today they said Jan or Feb maybe

                          1. re: BJK
                            Jenny Ondioline Oct 31, 2010 12:40 AM

                            I must be out of the loop on this: Deluxe is opening a Newton branch?

                            1. re: Jenny Ondioline
                              L2k Oct 31, 2010 05:40 PM

                              Newton Centre, in the train station building where Starbucks used to be

                          2. L2k Sep 7, 2010 06:03 AM


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