RTM Plans to Acquire Farmers' Market Operator
The Reading Terminal Market plans to acquire Farm to City, which operates about a third of the region's farmers' markets, including Rittenhouse Square, South & Passyunk, and Fairmount. FTC, chartered as a for-profit limited liability company, would be dissolved and its staff, including founder Bob Pierson, become RTM employees.
Pierson says the benefits would be (1) co-branding the farmers' markets to an existing icon of the Philadelphia food world and (2) open program funding opportunities by becoming part of a non-profit organization.
Rather than clog up the board with details, for those interested in more detail, read about it here: http://bit.ly/93uYCq
The Food Trust is a not-for-profit. Bob Pierson actually started what is now the Food Trust's farmers' market program in 1992, when the Trust's predecessor organization, the Reading Terminal Market Farmers' Preservation Trust, hired him to organize neighborhood markets. See the link if you're interested in greater detail.