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Interesting discussion of European vs. American butter on this blog - http://joepastry.com/ I thought of Plugra as I was reading through it.
Actually, this whole site is pretty wonderful if you're a baker, but I digreess...
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not to quibble, but it's Plugra. I think Whole Foods has the salted - in gold wrapped half pound bricks. In case you can't find it unsalted - I've switched to the Straus organic butter at WF. The butterfat content is just as high and I like that it's organic - if it is any more expensive it's just a little bit.
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