HOME > Chowhound > Ontario (inc. Toronto) >

Discussion

Pink Burger. Huh??

So I noticed this new place in the strip mall I pass on my way to work today.

Looked it up on the internet and found the website.
http://www.pinkburger.ca/

Is it just me or does this all most look like a joke??

DT

  1. Click to Upload a photo (10 MB limit)
Delete
    1. OMG... thank you for my morning laugh! That is the single most ridiculous burger website I have EVER seen.

      "Pink Burger’s “Sex and the City” philosophy fuses fresh colors, chic black and white art and scrumptious food to create a dazzling dining experience." What exactly is a "Sex and the City" philosophy as it relates to food, exactly?

      I'm not sure what's funnier, the "concept" page with it's description of the "Sex on Fire" pizza or the fact that they think that a hot woman in pink underwear and pink spike heels is the way to sell burgers and pizzas.

      On their franchise page, they talk about how selection the right location is imperative. Given that their first location is in Aurora, I guess their target market is suburban, 20-somethings who will think this is an authentic "urban" experience.

      Once again, I think you're going to have to take one for the team and go check it out and report back.

      10 Replies
      1. re: TorontoJo

        It just gets better! I dare you to go and order the following:

        French Kiss (poutine)
        Don't Call Me Baby (burger with jalapeno, cheese whiz, onions, red pepper and pickle)
        Shake Your Booty (marshmallow and nutella shake)

        The target market is clearly not guys looking for a burger and a beer.

        1. re: TorontoJo

          So, the target market is younger women who watch sex and the city??? It's mindblowing and breathtaking in its stupidity.

          1. re: acd123

            It's also about 8 years behind the times. Isn't the SATC thing over?? Maybe they should try an Austin Powers themed resto.

            DT

              1. re: annulla

                I love the hilarity of this thread. More please.

          2. re: TorontoJo

            TorontoJo, stupidest burger website??? Sorry to the owners, but that is the single stupidest business concept I have ever seen. I wonder if it was a bet. Someone would have to be out of their mind to think to launch something like that.

            1. re: acd123

              Oh, you're absolutely right about the concept. It's laughably ridiculous. But I just couldn't get over the web site with its club music and the hot chick in underwear. It really does seem like a joke. I do hope someone who lives north of the city goes to check it out and report back. I'm kinda dying to hear about it.

              1. re: acd123

                Really? A little T&A to go with your burger. Works for me... not :)

                1. re: TorontoJo

                  Favourite excerpt from the concept page:

                  "each salad ... can be paired with the “Mr. Big” spiked shake."

                  Ummm. I just hope they're spiking the shakes with alcohol and nothing else...!

                2. Oh man. I wish I was in Toronto so I could go to this place for a laugh.

                  1. This would be great Dragon's Den material!

                    Franchising? Too funny.

                    3 Replies
                    1. re: Derksen

                      35k for a franchise fee and they haven't even opened their doors? (based on what proven track record?) this must be a biz school project or something.... this can't be real.

                      Though, I am a little afraid of the woman in the bikini with the handcuffs... located on the concept page...

                      1. re: Apple

                        And they have Nutella and Peanut Butter as burger toppings? What the hell?
                        (I guess they're going for the "Goober Burger" like I saw on Bizarre Foods... peanut butter and mayo)

                        1. re: Apple

                          This is like some weird SCTV parody of all the burger pseudo gourmet places opening up.

                      2. Oh sad, they don't open until September 15...

                        1 Reply
                        1. re: TorontoJo

                          I know -- this publicity is hitting all too soon!