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Aug 14, 2010 03:27 PM

Sushi Gen: Great sushi...Damn good deal

Having been recently robbed blind at Maki Zushi in Tustin, I was skeptical about deviating from my usual sushi go to: Mori Sushi.

However, it was a Friday evening and I didn't feel like dealing with traffic so seeing as how I was in the area, I decided to give Sushi Gen a try. I'm glad I did. The sushi is a short step below Mori and Zo IMO. The fish quality is just as fresh as either Mori or Zo due to the demand and turnover. The rice is very nicely seasoned. One cannot appreciate each grain like at Mori and even Zo, but it was properly seasoned at the right temperature and had a nice texture to it. I started off omakase which stopped after I told him I forgot to tell him I disliked salmon sushi. I had:

Sashimi- 3 very thick generous slices each

Hamachi- great texture and flavor
Bluefin Chu toro. Good quality. Nice mix of fat and lean.
Mirugai. sweet, crunchy, very good, not excellent

Sushi- each piece x 2

Bluefin o-toro. Amazingly fresh, rich, well sliced, no gristle. Second only to Urasawa's o-toro and Mori's best bluefin o-toro back when he was serving bluefin.
Hamachi belly. Very flavorful and second only to Mori's buri belly when in season.
Tai- with yuzu pepper paste and yuzu juice
Spanish Mackeral- very fresh, delicious
Maguro- a bit flavorless. Only letdown of the night
Scallop. sweet, fresh, very good, not excellent
Kanpachi-Delicious, creamy
Shima aji-excellent. As good as good as Zo's, just a notch below the best I've had.

The bill for above sushi: $80! I consider that a steal considering the quality of the o-toro and such thick slices for the sashimi. If I'm being nit picky, I'd say that the slices were a bit on the thick side (which some might enjoy) and that the rice though well seasoned and at the right temp a solid notch below Mori and Zo. No exotic stuff or specially prepared stuff. However, the sushi bill is easily half of Mori and Zo.

I wouldn't hesitate to recommend Sushi Gen for high quality basic sushi when one doesn't feel like spending too much on a sushi dinner.

Urasawa Restaurant
218 N Rodeo Dr, Beverly Hills, CA 90210

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  1. Sushi Gen is great. Sometimes I'm hungry and I just want reasonably priced, good quality sushi - when that's the case Sushi Gen fits the bill as well as anywhere in LA. I love Mori, and Mori is down the street from me, but sometimes I wish I had a local Sushi Gen when I just want a quick dinner. They really deserve more credit for what they do. They've been doing a great job for a long time.

    1. Agreed Gen is good, and it's nice sometimes to have the simple stuff. However, I have been for $60pp for a very good omakase dinner, and then for $110pp for less food than you listed. They also charge the same prices for lunch if you sit at the bar.

      4 Replies
      1. re: cls

        I agree that Sushi Gen is very good, but I've always found it quite expensive. I am surprised that the OP was able to order what he or she did for just $80. That said, I also agree with your implication that the price is unpredictable.

        1. re: aventinus

          Sushi Gen is my favorite place and I go all the time. For fans of simple, straight up fresh fish, there is no better place. It's funny that you guys have also noticed their use of a random number generator for the bill. I've ordered the exact same things before and ended up with significantly different bills. Overall though, its still great value for the quality of fish.

          1. re: ming

            i think the random number generator may be due to MP versus having a fixed price on some items. i've eaten my heart out out at Gen and have come under $100 for two every time. This price doesn't include drinks.

            1. re: trolley

              Definite random number generator on tonight's tab.

              Hamachi belly sashimi 3 pieces x 2
              Maguro sashimi 3 pieces x 2

              Tai sushi 2 pieces x 2
              kanpachi sushi 2 pieces x 1
              chu toro sushi 2 pieces x 1
              toro scallion hand roll x 1
              uni sushi 2 pieces x 1
              ankimo x 1- stellar stuff.

              The first visit was 9 pieces of sashimi and 16 pieces of sushi for $80.

              The second visit was 12 pieces of sashimi and 10 pieces of sushi plus 1 toro hand roll and one ankimo for $135

              The difference is even greater since on the first visit, we had the highest quality o-toro while on the second visit all we had was 1 serving of chu toro. MP isn't enough to explain the difference. I think sometimes, the chef simply loses count which may explain why our first tab was so low. The first visit was a bargain, the second visit was leaning towards the pricier end of the spectrum.