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Aug 9, 2010 10:07 PM

New Oreos resealable packaging.

Is this new or has it been around a while?

It is brilliant. The top peels back to reveal the tray of cookies, and then reseals perfectly closing off the package contents from exposure to air.

This packaing should migrate to all tray cookies, maybe even crackers, too. No more stale panrty items--yay!

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  1. I think it's been around for a year or so. I remember for a while any time Oreos were an item in a game on The Price Is Right, Drew Carey would rave about the new package style. I'll bet the people at Nabisco couldn't have been much happier for the free testimonial.

    2 Replies
    1. re: JK Grence the Cosmic Jester

      it was probably in their contract for providing what do they call it? "product for promotional consideration"?

      1. re: toodie jane

        Promotional consideration for grocery items on the show is usually limited to the announcer's copy while introducing the items. I'd never seen either Drew Carey or Bob Barker gush about ANY of the grocery items they use like Drew did about the Oreos before or since. Pretty sure it was a genuine testimonial.

    2. This packaging has been around for a while. The first time we saw them in the store we noticed that some of the packages had been opened - cookies taken out - then resealed. We haven't bought them in quite some time so perhaps they've made the packages more tamper-proof.

      1. I love/hate thethe new packaging.

        Love it because it is easier to open/close the package and take only one or two.
        Hate it because it is easier to take only one or two and eat them when I shouldn't, as I need to lose about 30 lbs.

        The only reason I have any in the house right now is because my son is home whilst looking for a job, so of course, I have to buy him Oreos. It is sound logic, right?

        1 Reply
        1. re: rednails

          The evil Oreo purveyors know this....

        2. Have there ever been leftover Oreos? That's kind of like those goofy articles that tell you what to do with leftover wine...

          Seriously, I'm neither a big cookie hound or a chocoholic, but every so often nothing quite fills the bill like a big handful of Oreos, in light of that I must say that resealable packages are brillliant, because letting one little Oreo go rancid is a sin IMO.

          2 Replies
          1. re: EWSflash

            "every so often nothing quite fills the bill like a big handful of Oreos..."

            Ditto that. Quite a few years ago, I went to a workshop about careers in the food industry. At one of the breaks, a panel member rhapodized about biscotti, then the biggest industry trend. On and on she went, and when she paused for breath, I said "sometimes you just NEED an Oreo." Momentary silence, then thoughtful nods from everyone listening to the conversation. (It's kind of like M&Ms and great chocolate truffles; sometimes you just need M&Ms. But that's my strange quirk.)

            Sometimes, you NEED to dunk them too, instead of twisting them apart and eating each side separately.

            And there are never, ever rancid (or stale) Oreos in my house. That's quite a sin, IMHO.

            1. re: EWSflash

              Same here; I didn't know there was such an Oreo that was left-over

            2. so are they now tamper-proof at store level?? (Never knew they weren't)

              1 Reply
              1. re: toodie jane

                I just bought some and they have changed the package so that you have to break some bits of plastic to get them open the first time.