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Bimbo sues over stolen recipes

"Mr. Botticella, 56, delved into the mystery of Thomas’ muffinhood (hint: it has nothing to do with the fork), after Bimbo Bakeries USA bought the brand early last year. At the time, Mr. Botticella was a Bimbo vice president in charge of bakery operations in California."

Wow, what an unfortunate company name.

A Man With Muffin Secrets, but No Job With Them
http://www.nytimes.com/2010/08/07/bus...

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  1. Different company has different confidential agreements upon hiring. Any industry prides itself of tradescrets will guard them very carefully. This includes companies like Coca cola, McDonald, Clorox,...

    I think the fact that:

    "Mr. Botticella used his laptop computer to access a dozen company files containing confidential information and apparently copied them onto a flash drive. The company said that a search of computer records revealed other activities in the weeks before his departure in which he appeared to have copied sensitive files."

    and his respond was:
    "he was merely practicing his computer skills in preparation for his new job."
    just does not fly with me.

    3 Replies
    1. re: Chemicalkinetics

      I'm trying to stay open minded (not that I care THAT much), but it's difficult to come to terms with all of that "practice" file transferring AND a fifty thousand dollar a year pay cut in the new job without thinking he must be expecting some sort of rainbow over a pot of gold somewhere along his future path...

      Caroline, the suspicious old broad

      1. re: Caroline1

        Properly suspicious, methinks. File transfer "practicing"? I'll bet the dog ate his homework when he was younger, too.

        1. re: Caroline1

          Yeah. No kidding.

          Not only I have to practice downloading the sensitive materials from the secured mainframe to my personal office computer. I also need to practice to download them from my personal computer to my flash drive.

          What is next? I also need to practice uploading them from my flash drive to my new office computer at the new job at Hostess?

      2. Bimbo owns Thomas? Who knew? I've always associated Bimbo with the fairly awful prepackaged offerings often found in Mexican owned convenience stores. While Thomas English Muffins are hardly an artisinal product, I had no idea Bimbo was big enough to actually buy a company I'd heard of.

        7 Replies
        1. re: TuteTibiImperes

          I've seen those Bimbo pastries, though the only one I've bought is a fair rendition of the Scandinavian rosette (Bimbunuelos Bimbo).

          1. re: paulj

            I love the Bimbunuelos - when I'm in Mexico, that's my favourite junk food!

          2. re: TuteTibiImperes

            Bimbo owns quite a few well known US brands:
            http://www.bimbobakeriesusa.com/our_b...

            The recipes are trade secrets, but IMO they are to quality breads what Sandra Lee is to scratch cooking. I visit the local outlet store and am amazed at the variety of Oroweat breads that still manage to exclude flavor and significant fiber content.

              1. re: Cachetes

                If there ever was a double-entendre, that would be it.

              2. re: TuteTibiImperes

                I didn't know either. But I've seen their trucks at the Mexican grocery near my office. My teenaged son was with me one day -- he nearly passed out laughing. We began making up slogans:

                "When you want fluffiiness, you want Bimbo."

                "Bimbo: When it has to be round and firm."

                1. re: jmckee

                  You do know it's pronounced "Beem-bo", right? They've had ads all over boston.com with the little bear showing how it's pronounced. But I think most of us will continue to think "Bim-boh". :-)

              3. Bimbo has been around since WW2, long before the name was hijacked to describe bleached blonds with low SAT scores. It is a powerhouse, controlling 90% of the commercial bread market in Mexico where it is ubiquitous, and has large markets in Central and South America and more recently in Asia.

                1 Reply
                1. re: Veggo

                  Also pretty sure I saw Bimbo trucks in Spain when I was there back in the early 90s. If I'm not mistaken, the name so tickled me, I shot a photo of one.

                2. I don't know what the big deal is about Thomas' secret recipe for nooks and crannies. Are you telling me that non-Thomas' english muffins don't have nooks and crannies?

                  4 Replies
                  1. re: pdxgastro

                    "Bite into a Thomas’ English muffin and, it turns out, you are about to swallow one of the most closely guarded secrets in the world of baking."

                    I didn't know that until I read the article.

                    1. re: pdxgastro

                      It may not be very easy to scaleup.

                      Take chemistry for example. Discovering a compound in milligram is sythnetic chemistry. Making the same compound in hundreds of kilogram with good QC is chemical engineering. Same for many things. Baking 12 tasty cookies in a home oven and producing 120 000 cookies with good consistency are completely different ball games.

                      1. re: Chemicalkinetics

                        "Baking 12 tasty cookies in a home oven and producing 120 000 cookies with good consistency are completely different ball games."
                        ________________________________________________________

                        Not just 120,000 cookies consistently, but to do it cost-effectively.

                      2. re: pdxgastro

                        I'm a fan of Thomas' and any time I've had an off-brand muffin I've certainly noticed the difference in texture-- others are much flatter without the "holes" that toast nicely and catch the butter.