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I'm guessing that it's "good"(like most fried, greasy, salty food is) and people wanted to try it once and then go back to normal sandwiches. So that would also incorporate the not wanting to hold 2 chicken cutlets in your hands...isn't the point of bread to provide a barrier between your hands and whatever the fillings are?
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Maybe that's why they now offer the Doublicious.
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