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Will Hodad's thrive without its special ingredient: O.B.?

It’s not in the swanky Gaslamp part of Broadway. It’s about five blocks away, at 10th Avenue.

But can you take Hodad’s out of the beach and still make it work? Surfboards and skateboards decorate the joint, along with hundreds of license plates from throughout the country. One says: “Surf O.B.”

What’s one gonna say in downtown? “Condo Life Rocks.”

Indeed, name one business from O.B. that can fit in seamlessly elsewhere in town. What’s next? Will The Black, an offbeat gift shop which also sells smoking accessories, open a sister store in Poway?

http://www.signonsandiego.com/news/20...

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Hodads Restaurant
5010 Newport Ave, San Diego, CA 92107

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  1. A big part of Hodad's appeal is it's location and funky unique "decor". Fun to take the out of town guests who want a beach shack experience. All I remember about the burgers is that they were big and sloppy. Good, but nothing I'd have to go out of my way for. A location downtown? Yawn. Sounds like Hodad's is even more crowded since it's been featured on a Food TV show? That's enough to keep this local away.

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    Hodads Restaurant
    5010 Newport Ave, San Diego, CA 92107

    6 Replies
    1. re: Island

      Me too. I saw the huge line while attending the OB street fair and I just shook my head in disbelief. Guess there really is a sucker born every minute.

      1. re: Captain Jack

        Dang, where you guys when I was getting pilloried (OK, maybe over-dramatizing a bit) for saying this same thing?

        1. re: Josh

          Josh were you on the grass fed vs corn fed commodity beef soap box? :>)

          1. re: Island

            No, I was on the Hodad's-is-a-mediocre-burger-joint-no-different-than-any-other soap box.

            1. re: Josh

              Yeah I figured, just stirring the pot.

      2. re: Island

        I'd have to agree with you. Just had it today, and it was nothing special. The wife saw that it was rated number 3 in the country by CNN. I'd like to see that list. Also read that the onion rings were incredible. Sorry, but those same rings can be sampled in places all around the country. Typical tourist trap, although the decor was pretty cool.

      3. I like the "Condo Life Rocks" idea.

        Back in the day Hodad's had the front of an old VW Bus in the dining area with a bench seat in it. Downtown they could do that with a Bimmer. Maybe hang up some striped shirts.

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        Hodads Restaurant
        5010 Newport Ave, San Diego, CA 92107

        2 Replies
        1. re: Josh

          how about one of those 2 foot phony water falls you see in front of new condos?

          Maybe a mini-workout room?

          1. re: Josh

            The VW not there anymore? That's how long it's been since I was there. A Bimmer. Funny. Make it a poser leased one.

          2. Actually, I think Hodad's will do fine. There are plenty of tourists who want an authentic "San Diego" experience who'll be hip to Hodad's shtick.

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            Hodads Restaurant
            5010 Newport Ave, San Diego, CA 92107

            1. I'm a bit confused (nothing new there).

              Is Hodad's moving, or is this a second restaurant? I thought it was the latter, but many of the comments and news articles I've read indicate that this is a move.

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              Hodads Restaurant
              5010 Newport Ave, San Diego, CA 92107

              15 Replies
              1. re: RB Hound

                The UT article seems to make it pretty clear it's a 2nd location, not a move.

                1. re: Josh

                  That's what I thought, but some of the articles seems to have a "will it survive" tone to them.

                  1. re: RB Hound

                    "will it thrive"? not "will it survive"?

                    1. re: stevewag23

                      I know; I was misreading between the lines. I probably would have been less confused if you had said "Will the Gaslamp Hodad's thrive..."

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                      Hodads Restaurant
                      5010 Newport Ave, San Diego, CA 92107

                      1. re: stevewag23

                        IMO, it'll thrive, why? conventions and tourists, pretty simple.

                        1. re: cstr

                          This has been the slowest year for conventions and tourists downtown I can remember.

                          If it was "pretty simple" we wouldn't have a thread of 500 posts for closed restaurants.

                          1. re: stevewag23

                            Another thing of note is that this really isn't the Gaslamp or very downtown; it's 10th and Broadway. It's pretty far from the mall or the courthouses (at least in terms of walking), and it's pretty far from Petco Park. They aren't going to get a lot of "just passing by" traffic; Hodad's would have to be the destination.

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                            Hodads Restaurant
                            5010 Newport Ave, San Diego, CA 92107

                            1. re: RB Hound

                              No, but City College is expanding southwestward towards the interesection where Hodad's will be. Having seen the campus' master plan there are NO food options for the hundreds (if not thousands) of students, faculty and staff that will be housed at that end of the campus. Students will walk 4 blocks to Hodads ;-)

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                              Hodads Restaurant
                              5010 Newport Ave, San Diego, CA 92107

                                1. re: DiningDiva

                                  Also, a lot of people going to Petco Park, like me, take the 10th Avenue exit off of 5 and park on or just off the avenue. They then walk to Petco, passing by Hodad's. I have heard people remark on the way to the ballpark, "Hey look, there's going to be a Hodad's."

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                                  Hodads Restaurant
                                  5010 Newport Ave, San Diego, CA 92107

                              1. re: stevewag23

                                I think it's simple for Hodad's, being on DD&D surely helps with name recognition, it's a big burger, some may consider value, for the buck and it's laid back. As for the 500 posts, I agree, we've had a pretty bad couple of years but, then again I'd put $ on the fact that most of those failures were due to resto owners still thinking they could rob the public and serve meh chow, NOT!!, there's been a serious wake-up call for SD. As for conventions, yes business is down, look what SD had to do to retain ComicCon.

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                                Hodads Restaurant
                                5010 Newport Ave, San Diego, CA 92107

                                1. re: cstr

                                  Last time I checked, San Diego has not yet retained Comic-Con. They're still considering their options. I'm thinking the Comic-Con powers that be will announce their decision soon after this upcoming show ends.

                                  I wish some GOOD food trucks would park nearby -- the food options inside the Convention Center are worse than bad.

                                  1. re: cstr

                                    "look what SD had to do to retain ComicCon."

                                    What did they do?

                                    1. re: stevewag23

                                      I think cstr is referring to the $500k ($100k for each of five years) of hotel tax revenue the Tourism Marketing District promised to pay Comic-Con towards shuttle costs. To get the money, Comic-Con would have to agree to stick around through 2015. More info here:

                                      http://www.signonsandiego.com/news/20...

                                      1. re: bizzwriter

                                        thank you, exactly! Also, I don't think a food truck will ever be allowed to set-up at the CC, that would not be good for the CC's vendors/consessions business.