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"Peel and Taste" (echoes of "Scratch 'n Sniff") in magazines, now

The following snippet in a media magazine tells of a newly-invented concept:


The concept makes its debut in a magazine aimed at media types (who'll want to buy the concept for their own print ads).

Would *you* pull a strip out of one of your magazines and taste it? Me, I think not.

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  1. I would!!

    When I was a kid, I was facinated by scratch & sniff....
    So I am intriqued.

    I wouldnt expect it it taste any good - but hey I'd try it!!

    2 Replies
    1. re: NellyNel

      Me too. I know what you mean about scratch and sniff, I still do it.

      1. re: NellyNel

        I LOVED scratch and sniff books when i was a kid!!! Thought they were the coolest thing ever. So I'd try "peel and taste" too - just for the hell of it.

      2. No. F***ing. Way. I'm way too paranoid.

        1. Sniffing is one thing - tasting (i.e., ingesting) is something else. No, I doubt I'd try it, unless there was a way to hermetically seal it. Even then, not sure I'd taste it.

          2 Replies
          1. re: LindaWhit

            I wonder - is there a reason you feel that it's safer to inhale something than it is to swallow it? One way or another, molecules of ingredient X end up roaming around your innards.

            1. re: small h

              True. Not sure why I think the scratch and sniffs are safer.

          2. I imagine these would be less like cologne/perfume samples and more like the cosmetic samples that sometimes show up in magazines. If that's the case, I might try it if it appears to be well sealed. I probably wouldn't try one I came across at the salon or doctor's office...

              1. Can you just imagine sitting in a doctor's waiting room and there's a magazine that catches your eye, you pick it up, it smells appetizing, you page through and come across a half peeled taste tab with slobber marks all around it? I DON'T THINK SO....!!!

                But I'm surprised their first go will be for a cake flavor. I would think something more robust, like a pasta sauce, would be easier to manage. Anyway, I don't think it's going to be a huge hit in grown up publications, but kids books? Maybe. hmmmm.... Nah. It's one thing to scratch and sniff until the aroma is all gone, but licking? What kind of mom would allow that!

                1. that just completely grossed me out. especially Caroline's musings! lol