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Ortiz canned Bonita....age verification?!

  • 3

I have recently been buying the Ortiz canned Bonita del Norte at Whole Foods in
Union Square. Each time the cashier rings it up, the computer asks for the purchaser's
birthdate! Why on earth would this happen? Neither the cashiers nor customer
service had an answer for it. I used to buy it in the glass jar, and was never asked
my age. I am imagining awful mercury levels or something......
Has anyone else had this experience when buying this product or other canned tuna
in NYC?

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  1. Marketing info. nothing to do with mercury or recalls.

    The company is interested in the age group that is buying their bonito del norte.

    2 Replies
    1. re: Quimbombo

      The product cannot be rung up unless a birthdate is entered. Several times, the
      cashier entered her own, so as far as marketing info goes, it's unreliable. It also
      seems like an invasion of privacy to demand this info. I may e-mail Ortiz.