What's Happening at Gourmet?
Here's a quote from a May 16 NY Times article about fans of Gourmet magazine, provided by Carol Smith (of Condé Nast, publishing director for Bon Appétit.)
“It’s really a very healthy story,” said Ms. Smith, adding that she would soon unveil the company’s plans for the Gourmet brand and for Bon Appétit.
Here's the whole article:
Any ideas what plans are for the Gourmet brand?
Haven't heard anything, but CHOW got a shout-out midway through the article about the unhappiness of subscribers getting transferred to Bon Appetit:
"Competitors, too, are asking if Bon Appétit has missed a big opportunity. “I continue to read Chow and anything I can get my hands on with the Google alerts, and it’s amazing that people are not happy with the transfer of their Gourmet subscription to Bon Appétit,” said Merri Lee Kingsly, publisher of Saveur, owned by the Bonnier Corporation. "
It will be interesting to see if they're going to do something with the Gourmet brand.
I have to say I think they are definitely moving BA into more of a Gourmet vein - the recent travel issue was almost at a Reichl-era Gourmet level, interesting stories and recipes. A far cry from the hokey early BA with not terrific recipes and a kind of bleed over from Architectural Digest - "fabulous" parties thrown by fabulous people in fabulous homes.
I was catching up on some podcasts today and on The Splendid Table, Lynn Rosetto Kasper mentioned that Gourmet might be revived by becoming a magazine with one sponsor, the example she gave being Kraft. I can't quite picture this but thought it was interesting and am praying it will come back.