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Jun 3, 2010 08:39 PM

How can 99 Ranch have lobsters for $6.99/lb????

I just don't get it. They are "Main" lobsters after all. And so tasty too!!

I just don't get how they can be so much cheaper than everyone else?

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    sorry tried to flip

    1 Reply
    1. re: MSK

      I can't help thinking that these lobsters were involved in some sort of illegal activity. An episode of "The Secret Lives of Lobsters" revealed that wayward lobsters, who refused to share their toys with others, were rejected by the rest of the lobsters and sent to Ranch 99 to be humiliated by getting sold at a discount.

      Okay, maybe not that, but Ranch 99 has lobsters at that price many times during the year.

    2. They have at least 20 stores so it must be volume and a lost leader deal to get you in the store. If you buy $20 bucks of other stuff it's probably worth it to them.

      p.s. I don't think it's that much less then places in Chinatown (SF or Oak) which averages about $1.00 more per/lb.

      1. remember, these lobsters are soaking wet! (hint!)

        1. Wholesale lobster prices are near all time lows, something like $2 to $3/pound, which translates to about $6 to $7.50 retail.

          1 Reply
          1. re: ipsedixit

            Plus the Iceland Volcano limited export sales for awhile.

          2. This is like asking how come they can sell sea bass for $11 a pound or so, when it costs so much more at Whole Foods. ;-)

            5 Replies
            1. re: vincentlo

              you mean being kosher and organic?

              1. re: intomeat

                All sea bass is kosher. If it was caught wild, it's also organic. Whole Paycheck just adds a 25% hipster tax.

              2. re: vincentlo

                Haha yea....just like how other CHers are reporting that cherries are 79 cents to 99 cents a pound in Chinatown, yet those farmers markets are charging $3.50 a pound to $6 a pound for organic (when it costs $2.50 for U-pick...) Economics, competition, marketing, and promotions can boggle the mind.

                1. re: K K

                  Farmer's markets are slowly degenerating into yuppy feel-good shopping venues. Even the old stalwart Alemany Market. Sigh.

                  1. re: K K

                    The cherries at that price in Chinatown are ungraded and/or culls. They include doubles, externalized pits and some very small sizes in the mix. But they do taste good if you're not concerned about appearances.