I think one of the most poignant parts of the article was pretty much glossed over: "the country could save billions of dollars more in health care and lost productivity costs by simply nudging Americans to eat a little less food, rather than less salty food."
Yes, many processed foods contain too much salt, but more importantly, Americans are eating too much of them! Taking 10% of the salt out of a bag of chips will reduce the amount of sodium the consumer ingests, but eating 10% less chips will do the same, and will also reduce the amount of fat, cholesterol, sugar and carbohydrates that the consumer ingests.
I've read that when people have the craving for salt, if they're used to eating, say, 1,000 mg in a serving of potato chips, they won't settle for the same serving of chips with 900 mg, they'll just eat more chips.
Do you think that we could get Obama to dump the current Secretaries of Whatever and let you run the new Department of Common Sense?
I tell my kids: the label is irrelevant. Buy foods WITHOUT labels!!! That means fresh stuff. what I call primary foods - flour, sugar, plain oatmeal, butter, olive oil, stuff we recognize from our grandmothers' kitchens.
This can even include economical frozen vegetables, flash frozen without salt.
You are SO right: less food, more simple, less processed.