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BOOM is now Jersey Shore BBQ

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Just got an email from the BOOM mailing list. The website referenced in their email (www.jerseyshorebbq.com) points to a page for someone who does catering and pig roasts, etc., so I assume they've been in the BBQ business for a while. Incredibly ironic as I just returned from a ride up from Brick where we had thoughts of picking up takeout from Hickory Hog or Jamesons but couldn't find anything that really piqued our fancy. I hope they do well!

"Hello Boom Customers,

We are excited to announce that Boom is closed and in it's place Jersey Shore BBQ is officially open and serving the finest in Texas Style BBQ from New Jersey's largest BBQ Pit at the same convenient 811 Belmar Plaza location (between 8th and 10th). JSBBQ is bringing years of catering experience to make a fun delicious experience to restaurant goers.

Our menu features homemade brisket, ribs, pulled pork and chicken dishes accompanied with homemade sides such as ranch beans, cole slaw and fresh cut fries. If fresh made pickles, sweet tea and key lime pie sound good to you, come down and try us out. "

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Hickory Hog
3009 Route 88, Point Pleasant Boro, NJ 08742

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  1. Just got the same email.

    I wondered what the pig on the door was when I was there last week... big shoes to fill.

    Guess I know what I'm going to have to do sometime this week... Hmmmm... could burgers sourced from Pat Lafrieda be on the menu? THAT would be good...

    1. Yeah, I got the email too, with a hard to read, badly scanned PDF menu. Will have to do I guess as for some unfathomable reason there is no menu on the website...

      1. This is an interesting development... it's not clear (at least to me) if JSBBQ will be under the same ownership or not, or a partnership --- any ideas?
        We'd be lucky to have a quality Q place in the area, I am crossing my fingers....

        3 Replies
        1. re: aklein

          Not sure what the story is. The blurb on the website is attributed to Dana and Douglas, whereas BOOM was run by Joe. Furthermore the JSBBQ website states:

          "Thank you to all our loyal and exceptional, new and returning customers. JSBBQ had a tremendous year and appreciate the return business of all our customers and the appreciate the new friends we have made along the way.."

          ???

          Best I can tell is they were (are?) a local BBQ Competition and catering outfit that has now opened up the retail outlet in Belmar...

          1. re: equal_Mark

            i just took at look at the JSBBQ site... I think I ran into these guys at a festival (Red Bank Jazz Blues?) and was pretty impressed, which gives me hope, though I know serving it up at a food fest or catered event is vastly different than a restaurant... still, here's hoping

            1. re: aklein

              Looking forward to trying it out. I like barbecue...

              http://www.exit109.com/~mstevens/fun_...

        2. Every Chowhounder knows to give a new restaurant a breaking-in period. However, I so much wanted some good BBQ that I had to give JSBBQ a try even though it's only their second day open. We took a drive this afternoon to pickup some takeout.

          The good news: their pulled pork, pulled chicken, and beef brisket were absolutely delicious. Being a born-and-raised Jersey boy I'm not gonna pretend I know what "authentic" BBQ tastes like but I really enjoyed JSBBQ's meats. Very tender, juicy and very tasty. The brisket had a little sauce on the edges, the pork and chicken had no sauce at all. Even without the sauce the meats were very flavorful.

          The not-so-good news: they forgot the items mentioned on their menu that are supposed to come with every "plate." Namely, the corn bread, homemade pickles, and sauce. Not a huge deal and certainly chalked off to the newness, but the additions would have helped complete an otherwise pretty good meal. Unfortunately, their sides were the weakest part of the meal. Mac and cheese was made with the mini shells not the standard macaroni, covered with breadcrumbs, but had very little cheese. The cole slaw, although more tangy (vinegary) than usual, was otherwise forgettable. The battered onion rings were actually quite good, except for those laying on the bottom of the same tin the meat came in soaking up juices and becoming very soggy.

          Also had their wing sampler, which is two each of BBQ, buffalo, jalapeno honey, and habanero apricot. I'm not a real fan of breaded wings. The BBQ and buffalo were pretty standard, the other jalapeno and habanero wings were actually disappointing. My wife, who can't do real spicy, actually had more problems handling the buffalo wing than the others. I didn't get too much flavor difference between the two and actually very little heat.

          There's very little, if any, change in the interior of the restaurant from when it was Boom. I must say, however, that in the five minutes we were there picking up our food we saw more people eating there than combined in our two previous visits to Boom.

          We will give them a little time to iron out the kinks, but we will certainly give them another try. Next time we'll have to dine-in.

          1 Reply
          1. re: jfedorko

            Encouraging report, will give them a try. In regards to it being "real" BBQ or not. Who cares, as long as you think its good... its good.

          2. I went today for a quick lunch and ordered the brisket sandwich - Delicious, cut thick not to lean or fatty but just the right balance with a smoked and slight vinegar flavor served on a nice roll. Interesting no pickle or side sauce served with my order either. Had to ask for pickle. The $7.99 price for the sandwich is fair if it included maybe pickle and slaw or fries but $10.45 total for just a sandwich and coke makes it a borderline value for lunch as you are not getting a lot to eat.

            The part owner, managing the front was very friendly and eager to please. I will definitely give them a try again for dinner in the near future. Seemed pretty busy for a place only opened a week ago which is a good sign. Best of luck to JSBBQ.

            1. We went to JSBB this afternoon for a late lunch. At 2:30 p.m, we were the only ones there. The owners and staff were very welcoming and eager to know how we felt about the food. The easy answer? We'll definitely be back!

              JSBB photos here: http://www.flickr.com/photos/11863391...

              7 Replies
              1. re: RGR

                ~~~grumble growl~~~ Oops that was my stomach talking after seeing your pictures!!! Yum. I hope they hang in until after labor day!

                1. re: Quine

                  Glad you liked the photos. They will certainly be there through the summer. After Labor Day and through the winter is more of an issue. However, wheareas Boom was offering a product -- burgers -- which can be found in lots of places, there isn't much in the way of good 'cue to be had in these parts, which should work in their favor. Also, they already have a substantial catering business. That will give them a financial cushion which, I think, will allow them to hang on.

                  1. re: RGR

                    Wow.. "Vegans need not inquire".. that's kind of cutting (especially considering the proximity of Kaya's Kitchen!), but it does get right to the point. :)

                    As a former vegan, all that meat looks really delish.. maybe I can talk my wife into a road trip this Friday. I've already got my meal planned out.. Monmouth Trifecta: Pulled pork, pork ribs, beef brisket, onion rings and sweet potato fries.

                    1. re: MarlboroMan

                      But don't think about picking up something at Kaya's kitchen while there as it is closed and the new home of 10th Avenue Burrito...

                      1. re: JerzeyShore

                        at the risk of going off topic, i heard that kaya's is moving across main street on 10th ave in the same building as Nicchio's, in the back

                        -----
                        Nicchio
                        1000 Main Street, Belmar, NJ 07719

                        1. re: aklein

                          Interesting - and the old 10th Ave Burrito location is being re-furbished and will open soon as 10th Ave Wings. It's getting hard to keep track of these places in Belmar lately ...

                2. re: RGR

                  Noticed the issues with the limp fries. Don't know why places insist on fresh cut fries when they are so difficult to serve consistently. Differences in water/starch/sugar content coupled with age of the potatoes, time of year they are harvested all affect the end result. I have found very few places that can serve fresh cut fries that are always good. Most of those are high end places (often steakhouses) that actually partner with industry wholesalers that actually contract with many farms and actually age and test the potatoes to provide a consistent product.

                3. I've looked at the web page, and all the postings here, and I have only one question:

                  Where is this place?!

                  I mean, you'd think their web page would tell you, but apparently not....

                  7 Replies
                  1. re: eleeper

                    JSBBQ is located at 811 Belmar Plaza, Belmar. Tel: 732-894-9009. (Note: In my photo set, there is a shot of the menu cover which has the info on it: http://www.flickr.com/photos/11863391... ) .

                    Their current webpage is all about their catering business. The owners told us that they are in the process of revising the website to reflect the restaurant info. In fact, the guy who does their website was there when we were. I reminded them to include the hours of operation, which is too often mia on restaurant websites.

                    1. re: RGR

                      Thanks!

                      1. re: eleeper

                        Put together an icon for use on their website (did the burger icon for BOOM too). Sent it to them with info on installing it but never heard back.

                        Attached is what they would look like on Firefox & MSIE...

                         
                         
                        1. re: equal_Mark

                          I have a friend in FairHaven who's been to Boom with me, so I look forward to trying the new joint.

                          1. re: johnlockedema

                            My husband and I stopped in at JSBBQ last week. The food was great!...but not without the minor issues of a business opened for about 1 week. We entered, sat, and then were quickly approached by the owner, who informed us that he sold out of pretty much everything the night before, and since it takes 12 hrs to get his meat just right, he was low on certain items. We were there for a very late lunch. He told us what was available, pulled pork, ribs and brisket, and since we love all 3 of those things, we were like YAY! Those weren't the only 3 things available, as he has plenty of smoked chicken and other items.

                            We ordered nachos, which had black beans, kidney beans, smoked meats, and lots of cheese on them. Their chips are made in house, but are not tortilla chips, but some fried dough triangles which are given at every table also, with salsa. I do not recommend the nachos, but I must say, I sampled the smoked chicken in this dish and it was amazing! As for the salsa that came with the basket of chips they presented to us when we sat down, it is fresh, spicy and very tasty.

                            We also had the monmouth trifecta which consisted of the 3 meats the chef informed us were still available. The pulled pork is great, the pork ribs were great and the brisket was great. I will definitely go back to JSBBQ to try their baby back ribs and other things. The meats were smoked just right and the sauce on them was so tasty, not overpowering, not too sweet. On the table was a bottle of vinegar and their bbq sauce. I used both and they both enhanced the meat without killing the taste.

                            We also shared a piece of their Key Lime Pie. It is made in house, and tastes very authentic. Not too sweet, a nice graham cracker crust and lime zest delicately sprinkled on the top. A great finish to a wonderful lunch.

                            The owner is a very likable guy and I really do hope they succeed.

                            I took pictures!!!!
                            http://www.flickr.com/photos/48909180...

                            xoxo,
                            Michelle

                            PS...I forgot to mention the sides, which, sorry to say, were pretty forgettable. We had two: The macaroni & cheese needs more oomph. I'm not a big mac & cheese fan to begin with but when it is good it is good and when it isn't, well....then I wish I didn't order it and that was the case here. We also had the onion rings, which had too much of a beer batter taste for me. I did not take pictures of the sides, sorry.

                            -----
                            Jersey Shore BBQ
                            811 Belmar Plaza, Belmar, NJ 07719

                            1. re: MishyPoo

                              Michelle, That link does not take us to your photo page.

                              1. re: RGR

                                Sorry, my boo boo.
                                I edited my flickr page. I'm new to flickr, but my fixing it messed up the original link above....it should work now.

                                xoxo,
                                Michelle

                  2. I actually just joined this site to warn people to beware of this weak restaurant. I ordered food about 3 months ago and it was horrible, Rubber for beef, ribs that were chewy and sides that I could eat in one bite. But since it is a local joint, I wanted to give them one more shot. Well I made a mistake. Tried again tonight....please please please but a rub on your meats. Where's the smoke??? It tastes like the meat is boiled. I make better pork in my yard in my little smoker.

                    -----
                    Jersey Shore BBQ
                    811 Belmar Plaza, Belmar, NJ 07719

                    15 Replies
                    1. re: Smokingmeat

                      Haven't been there since "BOOM".....Reading through this thread is very confusing from good to bad, mostly "SUMMER posts I wonder now since the beach goers are gone is the reason for the slip in quality?....I will certainly remove it from my to-go list For Now...
                      thanks for the 2x review...saves me a trip.

                      1. re: Smokingmeat

                        sad, since I had virtually the same opinions of my experience months ago (see above)... guess they haven't changed as much as I hoped they would

                        1. re: aklein

                          As a decent alternative have you tried The Hickory Hog on rt 88 in Brick, NJ ?

                          http://thehickoryhog.com/Home.htm

                          -----
                          Hickory Hog
                          3009 Route 88, Point Pleasant Boro, NJ 08742

                          1. re: Tapas52

                            haven't been to Hickory Hog yet but have also heard from a person at work today that the ribs are good. I will definetely try to get there soon and will report back.
                            What was your take on Hickory Hog?
                            Still disappointed a week later about JSBBQ. I am disappointed because I want a great BBQ place to go to every week. I have traveled to or lived in TX, NC, TN, VA, etc and always had a choice of great bbq places wherever I was. These guys may try to produce "Texas style bbq", but in no way are they even close. It's like comparing a white castle burger to a Peter Luger strip steak (no offense White Castle...I love a few sliders at 2 in the morning after a night of beers).

                            -----
                            Hickory Hog
                            3009 Route 88, Point Pleasant Boro, NJ 08742

                            Jersey Shore BBQ
                            811 Belmar Plaza, Belmar, NJ 07719

                            1. re: Smokingmeat

                              I think you will find that there is no "once a week" worthy barbecue in this area. As you are probably aware, barbecue is incapable of being prepared a la minute. Thus, the quality of a plate is going to rest heavily on (a) how long a time passes between cooking and reheating and (b) how it is reheated. As to part (a), the shorter the time, the better the product. The greater the production and turnover, the shorter the time. There just isn't enough demand around here to produce the constant turnover that you get at a spot like Lexington #1.

                              1. re: Smokingmeat

                                Those are no doubt lovely places to live. But what is your experience with BBQ?

                                1. re: tommy

                                  began as huge BBQ fan and then slowly started trying to smoke myself. I travel a lot for business so any city I go to (using sites like this), I try to find great places to try. Been smoking meats for about 6 years now. Still a lot to learn, but on some of my trips (especially to TN), I have called ahead, told the pitmasters I was coming from NJ, and asked for a private tour. Everyone was always happy to share ideas and thoughts; rubs, cooking temps, types of wood to use, etc. Point is I love to eat bbq and love learning more and more about. MGZ made a great point earlier about the demand/turnover and I think MGZ has a valid point. However, there have been times I smoked a bone-in pork shoulder starting at about 5 am to 4pm..and it was still solid when my friends and I had it during half-time of the Sunday night NFL game (usually around 10ish).

                                  1. re: Smokingmeat

                                    Did you pull the pork at 5, or, at 10.

                                    1. re: Smokingmeat

                                      Hell, in at 5 and eat at 10, that's prime. I wouldn't have even refrigerated that. The truly impressive thing is that you kept your buddies away from it for two quarters.

                                      Barbecuing on Friday and still serving on Wednesday though . . . .

                                      1. re: MGZ

                                        pulled at 5, keep it wrapped tight with foil and then have to only reheat for a few minutes in the oven, still as tender/juicy 5 hours later.
                                        Never tried something I have smoked 4-5 days after...it's unsually gone. Any other recommendations in the NJ area. Been to Extreme in Forked River, Big Ed's...need to try Hickory Hog in Brick. Haven't really ventured to north NJ for BBQ. Anything worth a trip?

                                        -----
                                        Hickory Hog
                                        3009 Route 88, Point Pleasant Boro, NJ 08742

                                        1. re: Smokingmeat

                                          Ben's Extreme was the best I've tried, but that's akin to winning the NIT.

                                          I've been taken to three spots in the City - Dinosaur, Brother Jimmy's, and another I forget. None of which I'd recommend. If I'm crossing the Hudson, it's not going to be for barbecue.

                                          1. re: Smokingmeat

                                            I really liked Mo' Greens Roast House BBQ in Manalapan. (See thread on this board by same name). Everything I've had so far has been fantastic!

                                    2. re: Smokingmeat

                                      Jeez, could we at least move these comments to the JSBBQ thread that is not a year old dead-end?

                                      http://chowhound.chow.com/topics/712396

                                      1. re: equal_Mark

                                        sorry Mark, not the best computer guy. How do I reply to someone and post it to another thread?

                                      2. re: Billndoe

                                        Hickory Hog is not awful, But JSBBQ was!!

                                        -----
                                        Hickory Hog
                                        3009 Route 88, Point Pleasant Boro, NJ 08742