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May 7, 2010 10:53 AM

Whole Foods Has Bought Greenlife in Asheville

I love WF so I am excited. The only thing I see being a problem is the parking. It is already a zoo sometimes...can't imagine what it will be like when the WF expands/opens. Although someone in the comments says they will keep the name "Greenlife?" So if that is true, will they stock WF products? I don't think I've ever seen their brand in any stores other than an actual Whole Foods. I guess I am confused as to what this all actually means. Will Greenlife become a Whole Foods?

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  1. Miss Piggy, This is huge news. We will be moving to the area and the one thing it missed was a TJ or WF.

    1. The way I interpreted it was that Whole Foods bought the Greenlife company/brand, but that it would stay Greenlife (at least for now). But, it would make sense to me for them to convert the Greenlife stores to regular WF down the road since their product and clientele are so similar. Maybe someone more on the inside can let us know what the plan is?? There has also been a rumor for some time that Earthfare will open in Hendersonville. We are still waiting....

      1 Reply
      1. re: Scirocco

        I just checked Whole Food's website and there is nothing listed for Asheville in "Stores in Development", so it seems that it will stay as Greenlife. That's so disappointing. Greenlife is so unappealing to me, especially their fish and meats. Nothing ever looks fresh. I can't imagine they will ever change it into Whole Foods, as Whole Foods now only opens in incredibly large spaces. Wish Whole Foods would open in Biltmore Park in one of those vast, empty spaces, or Trader Joe's for that matter.

      2. When WF bought Wellspring in Durham, it kept the Wellspring name for many years (at least 5 or 6 years, I think), but they carried all the Whole Foods brands. Eventually they changed the store names to Whole Foods. Now, just the cafe inside the WF store is called the Wellspring Cafe.

        There are pluses and minuses to having a Whole Foods vs. an independently owned natural foods grocery. I for one miss Durham's own Wellspring.