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Morton’s to discontinue Mac&Cheese?!?!?!?

j
Jonjog May 6, 2010 08:10 PM

I went into Morton’s Steakhouse the other day and they told me that they were going to stop serving their Mac & Cheese side in June. I could not take this laying down. I started writing letters to the corporate office that I hope would get someone’s attention. (I have posted them below). As of yet I haven’t heard back from them, anyone heard anything?

LETTER 1
I love Morton’s and I'm there all the time and will continue to visit frequently. I heard a nasty little rumor last night that you guys are going to discontinue serving your Mac and Cheese side dish in favor of Onion Rings? At first I thought it was some kind of sick joke, but as I cried myself to sleep that night, I realized that it could actually happen. First 9/11, now this! Look, I don’t have much in this world, I’m not married I have no children. I fill the void in my life with noodles, cheese and breadcrumbs. Is that a crime? What have I done to deserve this? I pay my taxes, give back to the community and always use my blinker. I was always taught that God favors the righteous; this injustice rocks my belief system to the core. So I ask you, as a humble man, that you reconsider your decision to remove this heavenly bowl cholesterol filled goodness. Respectfully, Dr. G

LETTER 2
Please let me know what the status of the Mac & Cheese is. Is it staying? Is it going? What can I do to keep it on the menu? Should I start a petition or make a “Save Morton’s Mac" facebook page? I’m getting a grass root campaign together, it’s small in numbers but we are mighty in spirit (and pants size). There has even been talk of organizing a march on Washington. (This poses an extra cost to us as current FAA regulations require most of us to purchase two adjacent airline seats.) You thought the Tea Parties were vocal, wait till you see the M&C parties. We have equipped ourselves with macaroni ribbons and some have even threatened to cover themselves with bread crumbs and melted cheddar and drag a giant fork behind them in a Christ-like display. I implore you; please don’t let it get to this point. Respectfully, Dr. G
I look forward to hearing from you.

:)

  1. Veggo May 8, 2010 01:54 PM

    Perhaps a little flattery by imitation or industrial espionage by Mortons may be in order? A worthy steak house competitor, Berns in Tampa, sells mac & cheese, a lot of it - for $17 per side order. I can help with the espionage - asiago and fontina cheeses, truffle oil. Their steaks are served with a few shoestring onions, a nice touch. But onion rings with a $50 Mortons steak? That means Heinz ketchup on the table. Bleech....

    11 Replies
    1. re: Veggo
      f
      Fibber McGee May 10, 2010 04:15 AM

      So do Ted L Nancy and Paul C Rosa know you're ripping them off?

      1. re: Fibber McGee
        j
        Jonjog May 10, 2010 02:29 PM

        You think they care?

        1. re: Jonjog
          f
          Fibber McGee May 11, 2010 04:20 AM

          Do you think Morton's does?

          1. re: Fibber McGee
            j
            Jonjog May 11, 2010 07:42 AM

            I went in there the other day. They thought it was funny but they said there was nothing they could do at the store level.

            1. re: Jonjog
              f
              Fibber McGee May 11, 2010 08:12 AM

              And it is funny. I like those kinds of letters, the two guys I mentioned published some very funny stuff using that type of material (though not as dramatic) and yours certainly fits that bill. But I don't think it will sway anyone who can do anything about it. But you certainly have a fun hobby on your hands should you choose to follow through on other places that do away with favorites.
              If you put together a petition in a similar style, as you queried about, I bet you'd get fans and non-fans of Morton's signing.

              1. re: Fibber McGee
                Servorg May 11, 2010 09:22 AM

                Sometimes, companies like Morton's (or what have you) will do this to generate a type of reverse "guerrilla marketing idea" campaign. Especially, given the rise of the Internet and viral marketing, this is a surprisingly effective (and increasingly common) way of getting people to talk about their "outrage" in forums like this.

                All the while keeping the company name on the lips of customers (and potential future customers). Then, after the hubbub dies down they bring back the former "beloved" item, to more acclaim and viral marketing.

                I feel like a cross between a sucker and a yo-yo (A "suck-yo" as it were) at times.... ;-D>

                1. re: Servorg
                  r
                  RCTRIPLEFRESH5 May 11, 2010 11:37 AM

                  genius. thats like cinnabon claiming to take cinnamon buns off the menu!

                  1. re: RCTRIPLEFRESH5
                    r
                    roro1831 May 11, 2010 01:26 PM

                    Or maybe like Coke taking Coke off the market in favor of new Coke, now that was genius

                    1. re: roro1831
                      Steve Green May 14, 2010 09:49 AM

                      I don't think that one was "genius". Although it did generate some publicity, it's generally considered to have been one of the biggest marketing blunders of all time.

        2. re: Fibber McGee
          Veggo May 10, 2010 03:00 PM

          Oh , they know all right, judging by the volume of barely intelligible e-mails I have received from their relatives with fetal macaroni syndrome, most touchingly from one named Cyclops.

          1. re: Veggo
            j
            Jonjog May 10, 2010 03:24 PM

            HAHAHA!! Fetal Macaroni Syndrome!. Awesome. I'd love to read those.

      2. j
        Jonjog May 7, 2010 07:51 PM

        Next Letter

        Letter 3
        Due to your failure to respond to my previous inquires concerning the discontinuation of your Macaroni & Cheese dish, I have no choice but to formally organize the “Save Morton’s Mac Coalition”. Our organization has retained a K Street lobbying firm to gain political influence. Thus far we have received resounding bipartisan congressional support; Democrats have taken up our cause a civil rights issue and Republicans are using it as an anti Obama slogan: “This is not the change we voted for!” Our legal team has found precedents for a national menu-change-injunction in The People vs. Coke 2. It will also be a ballot initiative in Missouri this November (Vote Yes on Prop 300!). We have recently joined forces with the Dairy Producers of America and the NAACP (National Association for the Advancement of Couscous and Pasta) to protect our joint interests. Together we have formed the organization ‘Be Respectful of Our Wonderful Noodles’ or B.R.O.W.N. and are considering filing a complaint in the ninth circuit court of appeals, B.R.O.W.N. vs. Morton’s Reputation. We have it from reliable sources that Chief Justice Roberts grew up on EZ-Mac. While he does not share the same body type as most of our members, he is among the growing number of silent, slender Americans that we have named ‘Underpound Railroad’. We are here and steadfast in our resolve; SAY IT LOUD, I’M MAC AND I’M PROUD!!!
        Respectfully,
        Dr. G

        2 Replies
        1. re: Jonjog
          Tripeler May 8, 2010 04:52 AM

          Dr. G.
          You write letters so well that perhaps you should consider becoming a lobbyist.

          Respectfully yours,
          Tripeler

          1. re: Tripeler
            j
            Jonjog May 8, 2010 01:11 PM

            Thank you!

        2. r
          RCTRIPLEFRESH5 May 7, 2010 11:52 AM

          RELAX ITS JUST MAC AND CHEESE.

          2 Replies
          1. re: RCTRIPLEFRESH5
            r
            roro1831 May 7, 2010 12:27 PM

            You wouldn't be saying that if Wendy's was discontinuing your favorite burger. lol

            1. re: roro1831
              r
              RCTRIPLEFRESH5 May 11, 2010 11:36 AM

              country crocks mac and cheese is pretty good, and its 4 dollars ahahah.

          2. L2k May 7, 2010 08:52 AM

            If you're serious (and their Mac 'n' cheese is worth being serious about), I'd leave out a reference to 9/11. Mention the Yankees collapse in 2004 or something less deadly, maybe.

            1 Reply
            1. re: L2k
              f
              Fibber McGee May 7, 2010 11:34 AM

              I don't think joking about recreating the Crucifixion will get serious attention, either.

              If a petition is put together I'll even sign it and I'm not a Morton's mac and cheese fan. But singular silly letters may give the suits the idea that maybe this won't be greatly missed by coveted diners.

            2. r
              runwestierun May 6, 2010 08:25 PM

              If that doesn't work, nothing will. Great letters. Good luck!

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