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Apr 22, 2010 02:10 PM

7-11 beer

Has anyone tried 7-11's brand of beer, I guess it just came out. I believe its called Gametime and they have a light and a regular I assume. They say its a quality beer for a cheaper price. To be honest Im interested to give them a try.

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  1. their definition of "quality" might be different than that of a discriminating beer drinker. An adjunct American lager is just fizzy water no matter who sells it.

    1. Right, it's being sold as a premium beer at below-premium price. I read that they're going to be selling it at around $6.99-8.99 for 12pk cans.

      Historically, private-label beers haven't fared well in the US. We'll see how this one plays out.

      2 Replies
      1. re: Jim Dorsch

        "Historically, private-label beers haven't fared well in the US."

        Well, there was that one pilsner style beer St. Louis liquor merchant Carl Conrad had his buddy Adolphus brew at his local brewery for his company... but since then, not so much.

        Still, at one time, every grocery store chain (including 7-11http://www.breweriana.com/components/... ) and lots of liquor store chains had them, tho' they were almost always the cheapest beers (in both respects) around. They must have made some money at some point.

        To the OP- The new beer is called "Game Day" and comes in an "Ice" and a "Light", no "regular" (tho' the light is pretty high in calories for the designation).

        1. re: JessKidden

          Reminds me of the generic beers, plain black and white cans, that were around at one time.

      2. Been on the lookout for this with no luck. Wonder which markets they're piloting this launch in...

        edit: coulda looked before I wrote ... "As of April 19, 2010, Game Day will be available at participating 7-Eleven stores in Texas, West Virginia and Illinois, pending approval from these states’ alcohol beverage control commissions/boards".

        7 Replies
        1. re: Aircooled

          I know it doesn't help you, but I just stopped for coffee at a 7-11 in Patchogue LI and they have it; I think it was $8.99. It's not something I would buy, but if you hand me a cold one, I'll give it a whirl

          1. re: imhungryletseat

            I got an email reply from the 7-11 marketing rep for this beverage line, and was told it should be in stores in my locale now. Haven't seen it, but will recheck.

            $8.99? Yeah, I wouldn't pay that much for it, either. But if they have the 24oz cans for ~$3, I'll give it a try. Can't knock it 'til I try it.

            1. re: Aircooled

              You'd pay $3 for 24 ounces, but $8.99 for a 12 pack of cans (144 ounces) is too much?

              "Suggested retail price is between $6.99 and $8.99 for a 12-pack..." http://www.7-eleven.com/NewsRoom/2010...

                1. re: JessKidden

                  C'mon old-timer, its the 10's, get with the program.

                  Only old fogey's drink more than one container of the same beer these days. Price makes no difference, its the tick that counts most.

                  1. re: LStaff

                    Hey, you kids, get off my lawn! And take them damn "bomber bottle" empties with you!

                    Why, in my day (actual date available upon request), when you bought beer in a larger bottle (16 oz. or 32 oz.), you actually paid LESS per ounce! Go figure, right? What WERE those brewers thinking! (Of course, most are out of business now, kicking themselves- "If only we'd have added a few cents more malt and a few cents more of hops, turns out we could have been charging DOUBLE for our beer! Of course, these damn beer geeks' fathers wouldn't have drank them! 'Too heavy' 'Too strong'....").

                    My motto- "Any beer worth drinking is worth buying by the case."

                    (The PA anti-case law contingent hates me.)

                    1. re: JessKidden

                      You guys are .... hysterical! :p

                      So I found some Game Time yesterday, and yes, I bought the 24oz cans ... but they were on promo, 3/$4. I bought two of the "Ice" and one of the "Light". I felt extra-degenerate with my big beers in a paper bag.

                      It's okay beer. Reminds me of Olympia beer in the Light version, and the Ice tastes a little ... ehh, not as good. Sort of harsh, and I'm sure the higher ABV contributes to that effect.

                      I could see buying the Light again, and were you not to know it's a light, you'd assume it was like any other cheap beer.

                      At any rate, it was fun to track down, and glad I tried it. Worth the $4 even with the exorbitant cost-per-ounce factor.

          2. I would stick to their Slurpees.