I just saw a commercial for a new Cooking Channel that is to debut on May 31. Looks like a diverse slate of shows. Anyone know anything about it? I'm not sure if our local cable company will carry it or not.
It appears that Scripps is rebranding its 'FLN' channel to 'The Cooking Channel'.
From their website:
Scripps Networks Interactive Inc. (NYSE: SNI), building on its category dominance in the home and food television programming genres, is rebranding Fine Living Network (FLN) as the Cooking Channel.
With FLN’s distribution base of 55 million households, the decision provides the new Cooking Channel with the potential for significant reach when it launches in the third quarter of 2010.
“We’ve seen an explosion of interest in food and cooking in America,” said Kenneth W. Lowe, chairman, president and chief executive officer of Scripps Networks Interactive. “Food, as a television programming category, has grown significantly, creating a highly promising business opportunity for new programming and related ventures that will, in effect, super-serve the vast number of media consumers who are passionate about food and cooking.”
The new Cooking Channel will be a 24-hour network that caters to avid food lovers by focusing on food information and instructional cooking programming. Offered in both standard and high definition, the new network will launch with a VOD offering and a fully interactive Internet and broadband platform as it delivers more content focused on baking, ethnic cuisine, wine and spirits, healthy and vegetarian cooking and kids’ foods.
“Food Network has driven the tremendous interest and growth in this programming genre, appealing to general entertainment fans while continuing to serve cooking and food lovers,” Lowe said. “But, with only 24 hours in a day, we aren’t taking advantage of the market’s full potential. We see considerably more consumer demand for food programming that we believe the Cooking Channel will fulfill.”
While instructional cooking will be one of the main ingredients of the new Cooking Channel, the network also will explore food origins, culture and history as part of the programming mix.
“The idea is to raise your food IQ, making our viewers better cooks and a little smarter about food,” said John Lansing, executive vice president of Scripps Networks Interactive and president of the company’s Knoxville-based Scripps Networks operating division. “This isn’t new territory for us. We’ve done this in the home category with HGTV, the dominant brand in the home category, and DIY Network, one of the most successful digital networks on television and the go-to resource for how-to home projects. We believe the Cooking Channel will serve some very unique interests and needs of a highly engaged audience.”
While it will be nice to have all the instructional cooking shows on one channel, it appears they are also prepared to fill programming hours with less-costly-to-produce
infotainment shows as well. I'm hoping for more programs originating from outside of the U.S., but who knows.
The NY Times has an article on it today:
It's replacing Fine Living Network in the Scripps universe.
Buried in the article is this bit of retro programming news for fans of the old Julia Child shows and those of the Galloping Gourmet:
"Cooking Channel will broadcast an hour each day of vintage episodes of “The Galloping Gourmet” and old Julia Child shows."
I guess Graham Kerr has either lightened up or needs the money; he was hanging onto those shows and not letting ANYone see them for ages.
Dunno about that: Food Network was showing an hour or two's worth of old Galloping Gourmet episodes late night as recently as six or seven years ago. I have insomnia, and used to watch them fairly regularly at two or three in the morning.
More details on the shows here:
I note that the show will include a Caribbean-cooking show and what appears to be an Indian-cooking show based on the name, the type of shows that anti-FN folks have complained about the lack of for years. But what the heck, let the venom continue unabated -- I'm sure there's plenty of other things about the channel to reflexively be angry about!
"I'm sure there's plenty of other things about the channel to reflexively be angry about!"
like their plans to sign the founder of Hungrygirl.com? what's she going to do? show people a zillion new uses for Cool Whip and Fiber One cereal, encouraging even greater consumption of packaged, processed foods just because they're "low-cal" or only cost you a couple of Weight Watchers points? right, that's exactly what this country needs. argh!!!!!!
ok, rant over :)
Good night, I know what you mean. I thoughtlessly dropped a box of Fiber One cereal into my cart the other day without reading the label closely. (I had a coupon -- I don't normally do this sort of thing.)
That thing has as much sugar as children's breakfast candy, AKA Trix and the like.
good night to you too ;)
are you sure it wasn't All-Bran? that's the real sugar bomb - i think it has sugar AND HFCS. Fiber One is sweetened with aspartame. but they're BOTH junk.
Hungry Girl is known for using processed, artificially sweetened crap to create "guilt-free" versions of fast food and traditional sugar- and fat-laden dishes. fat-free Cool Whip, Splenda, Fiber One, fat-free cream cheese, sugar-free pudding mix, sugar-free syrup, fake butter spray, fat-free coffee creamer...she's like the Sandra Lee of diet food! ugh.
Given Scripps track record, I'm not holding my breath.
The current "Fine Living" channel has morphed into something that looks more like HGTV (home improvement for very affluent people who hire other people). If we're lucky, it will be more like "DIY cooking" for people who can read a cookbook and plan ahead.
Oh, and watch/record those Hungry Detective episodes on now - not likely to stick around.
FLN website: http://www.fineliving.com/
Really, really trying not to be negative here. Just watched the preview for David Rocco’s Dolce Vita, which is apparently a fixture on Canada's Food Network. Did we really need TWO scenes with him shirtless in the two-minute running time? Yes, we get that he's beautiful. Yes, we get that the "Food Jammers" guys are REALLY X-TREEEEEM. Yes, we know Mo Rocca is super duper quirky. He even has funny hair and glasses!
I swear, food television is slowly working its way to the point where there's nothing on but competitions to see who can decorate nude models' breasts with the prettiest EXTREME CAKE ICING. Or maybe game shows to see which blindfolded, handcuffed "chef" can create the dish with the highest calorie count using maggots, graham crackers and broken light bulbs.
As I live in Canada we won't be getting the new cooking channel but are you serious - the Cooking Channel is putting on Food Jammers? I wish I could get that 1/2 hour of my life back.
And David Rocco - he's become so full of himself - he's so hip it hurts. All the Canadian pseudo- stars are chomping at the bits to enter the US market via this channel.
I like the quote “The idea is to raise your food IQ, making our viewers better cooks and a little smarter about food,” REALLY? Because they have done nothing but dumb down the shows, not to mention the hosts, for years. Granted there is nowhere for the IQ to go but up in the FN universe.
Don't see much cooking as it is. Sandra Lee getting drunk in a kitchen does not count as cooking. Lot of cake decorating shows but seems not much else.