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Mambo Italiano Visa Commercial

  • sgny Apr 13, 2010 06:00 AM
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Have you seen the Visa commercial with the Mambo Italiano song playing while they show a pizza maker doing tricks with the dough in the brick oven kitchen? The pizza that they bring out to the customers looks awful. Looks like frozen pizza. I guess the word "go" is part of the ad campaign so they have a pizza with the word "go" spelled out in pepperoni slices. The pizza looks awful. Really thought they could have done a much better job with the pizzas in the commercial considering they give you the impression of a pizza artisan making them.

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  1. I haven't seen the commercial, but since it is playing to the masses, I'm sure the pizza portrayed in it is what 75% of the core audience for the commercial thinks pizza looks like. To them, that IS pizza.

    1 Reply
    1. re: ttoommyy

      Their point was made and I appreciated it! Confidence, strength, talent, verility, cultural pride - pure emotion - no logic needed.. It sells. I did not concern myself with the edibility of the props. Just for a second, didn't you want to throw dough? :-)

    2. It bugs me that "Mambo Italiano" is a Latin American song used to promote pizza.

      4 Replies
      1. re: LRunkle

        I though it was being used to promote a credit card company.

        Besides, how is it a Latin American song?
        "Mambo Italiano" is a popular song written by Bob Merrill in 1954 and recorded by Rosemary Clooney. Bob actually wrote it on deadline, scribbled hastily on a paper napkin in an Italian restaurant in New York using the wall pay-phone to dictate the melody, rhythm and lyrics to the recording studio pianist, under the aegis of conductor Mitch Miller. The song became a smash hit for Rosemary, reaching number one on the charts in the United States and number one in the UK Singles Chart early in 1955."
        http://en.wikipedia.org/wiki/Mambo_It...

        1. re: rockycat

          Your right,it used to plug a credit card company, Visa I believe.
          And Mambo Italiano isn't a latin american tune.Guess that idea comes from the word,"Mambo'. I hardly think a pizza with go spelled out in pepperoni
          is what the masses think pizza is about.Give us poor folks more credit than that.

          1. re: HollyDolly

            Advertising is pure emotion. It's our emotion that drives us to buy. It's not about the pizza, at least not for me. It's about connection, it's about obtaining that split-second that makes our life connected to something bigger, better, stronger, livelier than what we live each day. How many of us have that kind of cultural foundation that are blogging here? That commercial is about 'getting' something we don't have. It's about security on the inside basically. We go out and seek something and use VISA to get it. We feed our emotions first, our body needs second. If not, we'd all be eating power vegetables in the raw for our 3-square - it's rocket fuel. But, it doesn't give us the 'warm fuzzy' in 2-seconds flat. What-ev. It's a commercial and the guy throwing dough was 'it'. Man, he was 'it'.

          2. re: rockycat

            Well done! I'm not going to check your facts but again, bravo! Well done.

        2. Who scrutinizes a Visa commercial for not exemplifying culinary ideals?

          2 Replies
          1. re: ferret

            People who post on this board. QED.

            1. re: buttertart

              oh buttertart, you sage! you made me laugh with QED.

              btw, i think it's a fun commercial and i like the upbeat song. never thought about eating the pizza.

          2. Regardless of your thoughts on the look of the pizza, do you not walk away with that song stuck in your head for hours? Gets me every time. LOL

            4 Replies
            1. re: LJBTampa

              Heck ya... and that dude is the Curly Neal of pizza-tossing - just amazing...

              1. re: bulavinaka

                Nice Globetrotter reference. lol

                1. re: bulavinaka

                  I feel the same, love the commercial.

                2. re: LJBTampa

                  HA!
                  Just seeing this post puts the darn song into my head!!

                  Oh and oh brother folks - it's just a commercial!

                3. I don't know about you, but I don't want to eat a pizza whose dough was plied by running it across the cook's shoulders, behind his head, from hand to hand. Not even a hairnet in site! I sure hope they are not actually COOKING those pizza crusts after they have been man-handled like that.

                  4 Replies
                  1. re: RGC1982

                    interesting that you expect people who are completely shaved bald to wear a hairnet. that just doesn't make any sense.

                    1. re: RGC1982

                      I'll take my chances... :)

                      1. re: RGC1982

                        I'd be more worried about arm hair and knuckle hairs. However, if the pizza parlor has coal or wood fired oven, I'm imagining this place does, those hairs would have singed off ages ago... lol.

                        1. re: dave_c

                          I may be wrong but I think that is fake pizza dough. Competitors in pizza dough tossing competitions use a rubber disc that looks just like the one in the commercial.

                      2. I'm not exactly sure, but I think that might be Nino in that commercial.

                        Take a look --> http://www.youtube.com/watch?v=G7er8_...

                        1 Reply
                        1. re: Cheese Boy

                          Maybe it's Juan Hermosillo ?

                          Take a look #2 --> http://slice.seriouseats.com/archives...

                        2. I think it's all about stylization, so it's okay if the pizza is surreal. And any message printed in pepperoni ain't going to be a prime specimen of typography.

                          "Mambo Italiano" is a song that singularly swings so hard (in a Latin style) that it still gets young people up dancing today... in its original arrangement. Clooney's performance is nearly over-the-top excited and sensuous (much like the fire-engine-red lipstick and black hair favored by many women of the time). The distinctive, nearly spooky harpsichord solo just adds to the hysteria.

                          Some in the music industry attribute the fact that Mitch Miller, the producer, had ties to a couple of wiseguys as the reason he went with a concept that's a peculiar juxtaposition of two cultures. The risk paid off. To this day music afficionadoes argue about whether or not this tune had any musical value whatsoever or if it's pure cheese. I'll not take sides but will tell you that the tune makes me tap my feet whenever I hear it, and Miller's frenetic arrangement.

                          Sadly, the back-story ends up with Clooney hospitalized with a nervous breakdown. Mitch Miller's insistence that she perform kitsch (including "Come on-a My House") eroded her jazz sensibility and she let it nearly destroy her.

                          2 Replies
                          1. re: shaogo

                            shaogo, you are a renaissance man indeed!

                            1. re: alkapal

                              now that you're on the "book," i know why you're so knowledgeable about jazz!

                          2. Pizza????????? There was pizza??????? I never get tired of watching the guy toss that crust around. He can toss pizza at me, any time he wants