we went this weekend and got their early ....we got in the door at 11 and no line at all ....burger was good ...fries were great ...shake was pretty good ....I will for sure go back but I live in the burbs and it is not worth the drive to the city for a burger ...if one was in West Chester I would go once a week
We made it to Bobby Flay's on Saturday afternoon. At 1:30, the line took close to 45 minutes. It was a beautiful day & we knew what we were in for, so the time went pretty quickly. Given the hype and that it was opening weekend, I actually thought they managed the waits pretty well - all of the staff was very friendly & while you waited forever to order, once you ordered you were actually able to get a seat in the spacious dining room - and the food came out pretty quickly. The whole room has a fun retro vibe to it - and really feels more upscale than fast food.
As for the food, we all loved the burgers (turkey & beef) and the milkshakes. Between our group, we had the Dallas (spice crusted, with coleslaw, jack, bbq & pickles), the classic & a philly (whiz, onions & peppers). We also tried the regular & sweet potato fries; and onion rings... all were OK - nothing to write home about. The sauces were fun and plentiful - from special fry sauces to jalapeno relishes and burger sauces. In general, the whole experience was really nice - but, it all feels like a great big marketing package. From the the burger rub to the fry sauce to the cookbooks & t-shirts, it's all for sale. And sure it's pricey (2 burgers, 2 fries & a shake was $27).
I'd definitely recommend BBP and will go back after the initial frenzy dies down a bit.