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Apr 2, 2010 10:03 PM

CHEGO Soft Opening - Roy Choi of Kogi BBQ opens Rice Bowl concept on Westside

Roy Choi and his gang of Kogi BBQ fame just opened CHEGO at 3300 Overland just south of the Freeway was hopping tonight . A young half Asian crowd was having fun at 9 pm with 50's music playing in the background. The owners including Chef Roy Choi were circulating getting feedback. They have been having their soft opening since Wednesday and for now plan to be open Tuesday to Sunday 6 pm to midnight.

No Korean Tacos, but affordable Rice Bowls. with Korean Fusion approach. Starters for $4 or 5 are meatballs, Korean pickles, Fennel Salad, asparagus salad, Caesar Salad and the most expensive dish on the menu a $12 Spinach Salad with Asian ingredients.

Rice bowls ($7 or $8) feature Prime rib, Pork Belly, Chicken or Kim Chee Tofu, all with and egg, different vegetables and exotic sauces. Very creative and tasty. We tried the Prime Rib, Chicken and Kim Chee and liked the Chicken and Kim Chee the best. Many other customers liked the Pork Belly.

Drinks are Korean soft drinks, Mexican sodas and American sodas.

When you walk in, you place your order and take a number on a stand that IDs. You help yourself to drinks in a room behind the cash register and then select a table where your order is delivered in cardboard takeout bowls. The Alibi Room has Roy Choi's Kogi Korean tacos and the Kogi breakfast burrito, but it is a bar and kids aren't allowed. This is a kid friendly casual place, as long as the kids can handle the spiciness of the Korean ingredients. This will be a popular takeout place in the neighborhood.

Parking was OK, but once word gets out, parking could become a problem. If the sleepy Brazilian cafe next door jazzes up their offerings, they will be able to benefit from the sure to be CHEGO overflow crowds.

An excellent addition to the ethnic eateries on the Westside. Congratulations to the Roy Choi gang.

Alibi Room
12236 W Washington Blvd, Los Angeles, CA 90066

3300 Overland Ave, Los Angeles, CA 90034

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  1. Just noticed you put in that it starts to open at 6p... I guess I showed up too early :(


    1. This is such a good idea. Glad to hear it was tasty. I drive by that location all the time and I wondered how parking is going to be. I could really see that being a problem. It is good to see prices are in the $10 ball park. Even though I haven't liked most of the trucks I've tried, Kogi did stand out when it started. I remember trying it when they were parked in front of a Korean church north of Union Station. Really liked them, but something can be said for having a place to sit down. Saw the decor online and it looks pretty fun. Can't wait to try it.

      Los Angeles, CA, Los Angeles, CA

      1. The sleepy Brazilian cafe would be Rio Brasil? The place that topped the recent feijoda taste off by many hounds led by streetgourmetla. The mini maill might be looking up all of a sudden.

        2 Replies
        1. re: Jase

          Yup! A few doors down from Rio Brasil... I agree with the parking issue (which is why I attempted to go for lunch yesterday). The neighborhood it's right by is VERY dense (So street parking is a bear at night as everyone comes home) and that parking lot is SO badly designed...

          Plus, although it's not at ALL far from Culver City I would be tempted just to bike there but it's also on that big @$$ hill on overland.... Being a hot sweaty mess and then going for a rather rich heavy rice bowl just is not a good times... LOL!!!


          1. re: Dommy

            Yeah, the first time we went to Rio Brasil, we decided to walk like we usually do to avoid parking issues. I blanked out and was thinking 3300 was closer than I thought. We really worked up an appetite by the time we walked into Rio Brasil. It was a little over four miles, double our usual walking radius for a meal. I always think that hill isn't as steep as it actually is until I get on it.

        2. I went on Thursday. The rice bowls were great, my favorite was the prime rib. Egg dishes turn me ON!

          I do hope Rio Brazil benefits from the increased traffic. Suddenly, as Jase wrote, 3300 Overland is now a destination.

          Rio Brazil Cafe
          3300 Overland Ave, Los Angeles, CA 90034

          1 Reply
          1. re: streetgourmetla

            if you like eggs and rice, try cracking a raw egg into a bowl of white rice and drizzle it with a little soy sauce. optional: throw in some bacon, parsley, and black pepper. rice carbonara. =)

            that said, i'll have to check this place out soon. hopefully, it isn't all hype. i love rice bowls.

          2. Went on Thursday night and thought it was just OK. Not bad but not special either. I had the beef bowl. Its about $9. Roy's a nice guy and they have great buzz but I'd rather get a chicken teriyaki bowl from some of the spots on the chicken teriyaki thread than return to chego any time soon.

            4 Replies
            1. re: Senor Popusa

              Chef Roy is the next superstar chef in Los Angeles.
              Chego is a hit.
              Been twice already, can't wait to go back.
              The bowls are great so is the desert.

              3300 Overland Ave, Los Angeles, CA 90034

                  1. re: Servorg

                    alright, let's keep it real chowish.