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McCain "Purely Potatoes"

I don't understand this product. Does anyone have an explanation for me?

It's a bag of frozen potato cubes meant to go in the microwave. I assume the marketing it geared toward people 'too busy with life' to do the tedium of washing, peeling and cutting while still wanting the idea of the home-made comfort of mashed potatoes. Once out of the microwave, there's still the mashing and addition of flavourings, still a lot of work imho.

I just don't get this and the first time I saw the commercial I was confused. Are there people out there who would buy this? Are there marketing geniouses out there who really think this will work?

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  1. people do buy it. saw one woman in the supermarket buying several bags. it's not something i would buy, but i guess i could understand it.

    1 Reply
    1. re: cheesecake17

      She may have been a couponer, too. There are people who will buy just about anything if it's cheap enough (or free) after pairing a sale with a coupon. I suppose it's not really that diffferent from buying any other frozen veggie. And, if you have a freezer, you can store them there for later use. Could come in handy in hot weather places where things like fresh potatoes don't keep very well for very long.

    2. The Mister and I have been laughing for years at the abundance of products made for people who don't own knives.

      I've seen people buying the refrigerated peeled and cut potatoes for a few years now. Seems that frozen is just another step.

      13 Replies
      1. re: Cathy

        My favorite was the red cabbage cut in half and plastic wrapped on a foam tray. Why not buy the whole cabbage? You're going to need to do more than cut it in half anyway...

        1. re: cheesecake17

          Perhaps the buyer doesnt need a whole cabbage and doesnt want the remainder to go to waste?

          People buy a lot of products that we dont understand to save themselves some time or money or inconvenience. This is America and that's their priviliege. Not everyone thinks like a Chowhound; I'm OK with that.

          1. re: cheesecake17

            I wish I could still get those. I live alone and usually have to throw out a lot of vegetables that come in big packages...celery, green onions, cabbage. They are limp by the time I get around to using them all.

              1. re: cheesecake17

                Did they match? Perhaps they were from two cabbages that had gotten a bit shabby on one side.

                1. re: buttertart

                  Looked matchy enough to me. There was a whole shelf of them. Red and green- and it wasn't even packaged half red + half green per pack.

                  1. re: cheesecake17

                    You're probably still young. There are a lot of older people who would find it difficult (or dangerous) to cut through a whole cabbage, while still being able to deal with a half sitting safely on the counter. So mama can still make cabbage rolls!

                    And, while I love turnip (or rutabagas or swedes or whatever), I do find it time consuming and a nuisance to pare off the wax, and slice it into cubes. If I could buy cut and cubed turnip, I'd probably eat it more often.

                    1. re: FrankD

                      But don't you need the whole head, with intact leaves, to make cabbage rolls?

                      1. re: FrankD

                        I am still young, I guess :)
                        Makes sense what you're saying about older folks.

                        I used to visit and grocery shop with an older woman who couldn't see very well. I peeled and cut up most of her veggies and stored them in ziplocks and tupperwares so that she could cook them later in the week.

                  2. re: cheesecake17

                    re:
                    "It was both halves in the tray"

                    lol..that's very different ::said in my best Emily Littela voice::

                  3. re: LA Buckeye Fan

                    Wrap that celery in aluminum foil and it will last practically forever. I used the last of a bunch I bought last Christmas last week - was slightly the worse for wear but still green and absolutely not rotten anywhere.

                    1. re: buttertart

                      I'm going to have to try that trick. I hate having the last of the celery go bad.

                      Thanks Buttertart!

                      1. re: JerryMe

                        You're very welcome. I learned it on CH. It really works.

              2. Nothing surprises me after they began to pre-mix peanut butter and jelly in the same jar.

                1. I think Ore-Ida has a similar product.

                  1 Reply
                  1. re: MandalayVA

                    Steam N Mash Potatoes.

                    That commercial is ALWAYS on.

                  2. McCain Smiles are genius:

                    "Simple ingredients and a special touch of fun make these happy snacks perfect for young and old alike."