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Pop-up sushi in a plastic tube

i caught a snippet about this on the FN show "Unwrapped" the other night, and i just had to ask my fellow Chowhounds what you think. it's a machine-formed sushi roll packed in a clear plastic tube, and it comes with a "handle" of soy sauce attached. you detach the handle, pop off the top of the tube, and [if you want to] pour soy sauce over the exposed piece at the top of the roll. you then use the handle to push up the bottom of the tube, ejecting the top piece to eat.

am i the only one who thinks this is just WRONG?

http://www.sushipopper.com/

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    1. It is completely RIGHT! The degree to which Americans have raped, pillaged, and bastardized sushi (while confusing it with sashimi!) means that sushi in a tube should be perfectly OK, acceptable, and embraced!

      And more seriously, how does it taste?

      5 Replies
      1. re: Sam Fujisaka

        I so love Sam Fujisaka!!!

        It reminds me of those push-up pops, always felt like I was eating ice cream out of a toilet paper roll.

        1. re: Boccone Dolce

          i also thought of push-up pops when i saw this. though back in the days when i got them (always from the ice cream truck!) i never felt like i was eating out of a toilet paper roll.

          of course from now on that's all i'll be able to think about when someone mentions them ;)

        2. re: Sam Fujisaka

          I think the Japanese can hold their own when it comes to making junk foods, include 'fish sausage'
          http://japanesesnackreviews.blogspot....

          1. re: paulj

            You got me wrong. I'm not calling anything junk food. I like the sushi in a tube idea. In fact, American's attitudes about kamaboko is another irritant. I grew up eating and loving kamaboko. We always knew it as fish cake. Americans get all huffed once someone called it "krab" as if someone where trying to slip them fake crab.

            1. re: Sam Fujisaka

              well, as someone who grew up eating gefilte fish willingly i'm certainly not going to judge people who choose to eat kamaboko/surimi ;) i just can't eat it because it typically contains MSG or gluten, or both.

              i think the idea of this particular product just icks me out because i don't like eating sushi that's been sitting around for more than a few minutes, let alone a few days or longer!

        3. While I dislike store bought sushi, if I could get my local place to pack it like that (but fresh) it would be pretty great for backpacking or other travel.

            1. It'll sell well for a while.

              Check the targeted age of all the consumer pics on the company's page. More sustenance for the generation with hyper-disposable income that wants to suckle as long as possible from the transferred teat of the soccer mom who provided Lunchables, Gogurt, and Sunny Delight upon demand. ("My food must be totally prefabbed, wrapped in plastic, branded with a name {so that I can calibrate my social position as an overconsumer}, and shipped from far corners to my convenient location here at the center of the universe.")

              Some things will always persevere: dried nori, dried rice, and dried Grandmas that can teach the simplicity of the onigiri.

              http://images.google.com/images?clien...

              Some things will always be forever