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"Double Concentrated" Tomato Paste in a tube? Huh?

I received this as a gift, because I asked for it and didn't know where to get it. It is from the Whole Foods Everyday Value brand, and that is what the label says, but there are no instructions, so I'm not sure how much to use. If I want 1 tablespoon of paste, do I use 1 teaspoon instead? More? Less? Believe it or not, I am really good at math, but when it comes to cooking I am as blank as a board. Usually there is some sort of formula to help with the correct amount, but not here, Someone please give me a clue. Thanks.

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  1. I bought a tube of double concentrated tomato paste for the first time yesterday too. I just assumed that you could use it like tomato paste in a can. Isn't tomato paste automatically concentrated seeing as its so thick? I used it in the recipe that I made last night. It called for a tablespoon of tomato paste and that's what I used. It turned out just fine. The tube is so much more convenient than those dumb little cans. I always end up throwing most of it away after I've used my 1 or 2 tablespoons. And yes, I know I could freeze it but I just never get around to doing it. Yeah for the tubes!

    1. I have always been told that you should use 1/2 the called for amount of tomato paste. In your example, if the recipe called for 1 tablespoon of tomato paste you would use 1 1/2 teaspoons of the double concentrated tomato paste. Of course tomato paste is one of those background flavors which you can dial up or down to your liking so don't sweat the math too much.

      1. I use the same amount I normally would, but I do it to taste.
        I've actually given up on tomato concentrate a bit.

        1. I just treat it like regular tomato paste and get twice the taste! lol It's such a convenience to have it in a tube. I love the stuff. I was in Italy in December and came back with...now wait for it...triple concentrate tomato paste in a tube. Yes, triple! It's like tomato gold!

          1. we've been using tubes of tomato paste in England for ever - I remember my mum using them in the 60s. Never understood why I haven't been able to get them in the US those cans are annoying.