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Heinz® "new" Ketchup packet

ipsedixit Feb 4, 2010 07:56 PM

Oh my ... how fun.


See the evolution of ketchup packaging in pic below.

  1. rworange Feb 4, 2010 08:57 PM

    A. The people at Heinz have too much time on their hands

    B. Um, did they really think thru the 'fun facts''?

    How much landfill is used by those packets that reach to the moon and back? Maybe enough to create a building the size of the Empire State building ... don't know actually how big a pile that would be, but that's gotta be a lot of empty packets

    C. I hate it.

    I hate it because it won't fit easily in my fast food ketchup stash cannister

    I hate it because I have recipes calculated to the old single-serve packets

    Really, I could precisely squeeze ketchup with the old single serve packet. I mean is that what they had people writing them about .... we want to squirt ketchup with more precision?

    9 Replies
    1. re: rworange
      Samalicious Feb 5, 2010 04:21 AM

      I think I heard they're not rolling the new design out for a few months, which gives you hoarding time before the ketchapolyse. I can't get the old packets open without scissors any more so I will be an early adapter.

      1. re: Samalicious
        monku Feb 5, 2010 05:06 AM

        They will continue to make the old style packets because the new ones will cost more and not everyone will convert.

      2. re: rworange
        ipsedixit Feb 5, 2010 05:12 AM

        New Coke is on line 1.

        Says he wants his R&D budget back ...

        1. re: rworange
          James Cristinian Feb 5, 2010 09:59 AM

          Here's what you do, next time you make a dish with the squeeze packs, squeeze them into measuring spoons, then you'll know exactly how much you need.

          1. re: rworange
            nkeane Feb 5, 2010 11:02 AM

            " I hate it because I have recipes calculated to the old single-serve packets "

            wait, wait, wait! first, you have recipe(s!!) that call for prepared ketchup and TWO.....ones that specifically call for a certain number of single serve packets?? may I be the one to ask what I am sure others are thinking, and that is.....WTF?

            P.S. I mean that in a humorous, ribbing kinda way!;-)

            1. re: nkeane
              southern_expat Feb 5, 2010 11:55 AM

              oh lordy! That, and 'ketchapolyse'; have me in stitches. My response: If it weren't for leftover ketchup and hot mustard packets in my junk drawer, home-made fries and egg rolls just wouldn't be good (who remembers to buy hot mustard? not me!)

              Peace all, thanks for the giggles!

              1. re: nkeane
                rworange Feb 5, 2010 12:27 PM

                Most of those condiment packets break down to about a teaspoon.

                While looking for my threads for the recipes, I decided to just tack them on this thread for condiment package cooking

                1. re: rworange
                  southern_expat Feb 5, 2010 02:22 PM

                  I love my condiment package stash! Great frugal-living tip! We must not be criminals anymore, huh?

                  IMHandperfectlyrightO, SAVING a few extra packets is not the same as blatantly STEALING them just to be frugal (I'm looking at you, you one-dollar a day project folks)

                  I am looking forward to taking your tips, rworange, and diving into my condiments stash! Peace, and thanks!

                  1. re: southern_expat
                    KaimukiMan Feb 19, 2010 06:54 PM

                    right on southern.... hey, they give you four packets when you go thru drive thru and you only need two. not gonna toss them. No, they go in the glove compartment for roughly 14 months..... (gasp... drive thru???? hey, we are talking ketchup packets, what? you get yours at Chez d'Jour?)

                    funny they look just like the hot sauce packets that TacoHell used to use, but gave up because they were too expensive etc.....

            2. v
              vafarmwife Feb 5, 2010 05:29 AM

              I don't know but I kinda like it. I never can tear the little packets open. It's a joke in our office that somebody needs to open my ketchup packs. I like the dipper idea.

              1. Kajikit Feb 5, 2010 08:03 AM

                It looks cute... and convenient to be able to dip your fries into the pack instead of squeezing the ketchup onto them and making a mess.

                (They had me at 'cute'...) :P

                1. shaogo Feb 5, 2010 08:09 AM

                  It's a rigid plastic container with a peel-off top. What distinguishes it is its shape and the fact that one has a choice of two ways to remove the peel-off top, one all the way ("dipping") and one for "pinpoint" application of ketchup ("squeezing.") I bet you can't get the rigid plastic part to flatten all the way, thus leaving some ketchup behind if one "squeezes." The old packets can be squeezed completely empty.

                  I'm going to find out what my restaurant supply house charges for these as opposed to the packets. I bet they're really expensive compared to the packets.

                  4 Replies
                  1. re: shaogo
                    ipsedixit Feb 5, 2010 08:18 AM

                    Is there really such a demand for a "new and improved" condiment packet.

                    Who would've thunk it ...

                    1. re: ipsedixit
                      southern_expat Feb 5, 2010 12:07 PM

                      It's the emphasis on 'makes it easier to eat fast food in the car' that gets to me. Glurgh.

                    2. re: shaogo
                      FoodFuser Feb 5, 2010 11:22 AM

                      Hope you'll post those cost figures for both, shaogo.

                      1. re: shaogo
                        buttertart Feb 5, 2010 11:35 AM

                        The price issue was what first came to my mind as well. Interesting.

                      2. Rmis32 Feb 5, 2010 08:30 AM

                        One small step for man...

                        2 Replies
                        1. re: Rmis32
                          tiffeecanoe Feb 5, 2010 09:15 AM

                          let it be known that this was my idea when I was about 6... ;) McD's was a HUGE treat when I was a kid, we went MAYBE four times a year and I recall being shocked that the ketchup was not packaged like the hot mustard for the nuggets and my dad, funny enough, told me maybe someday.... so we had a good laugh over this yesterday... it only took 24 years to happen! HA!

                          1. re: tiffeecanoe
                            nkeane Feb 5, 2010 11:07 AM

                            with that kind of R&D time, I guess we have no real hope of them developing a Burger that looks and tastes like the ones in the ads, before we are all dead!?

                        2. ChristinaMason Feb 5, 2010 01:33 PM

                          But how will I ingest my daily limit of printing ink if I no longer have to splooge out my ketchup onto the tray liner?

                          Sounds like a good idea to me, except for all the extra waste.

                          4 Replies
                          1. re: ChristinaMason
                            JasmineG Feb 5, 2010 06:38 PM

                            See, I love it, because I think there will be so much less waste -- these packets hold more than the old ones, and therefore people will need many fewer. And I hate the old packets -- they're hard to open, it's easy to squirt ketchup when you didn't mean to, and impossible to get all of it from out of the packet. These solve all of those issues, and there will be less waste. Big thumbs up.

                            1. re: JasmineG
                              cackalackie Feb 6, 2010 06:30 AM

                              I agree with you, Jasmine. The other day I asked for ketchup and was handed one of these packets - and it was the perfect amount. This is far better than being given a handful of small packets, which is usually the case.

                              And I'm sorry, but they do make eating fries in your car so much easier!

                            2. re: ChristinaMason
                              FrankD Feb 7, 2010 04:47 AM

                              Eeeww.. you squeezed into on the tray liner?! I always used my burger wrapper instead. .. so much more hygenic. :}

                              Actually, pretty much all the McD's in Canada now provides the packets only for take-out. In store, you pump the ketchup yourself into little cups, which are clean, convenient, and easy to dip into.

                              1. re: FrankD
                                ChristinaMason Feb 8, 2010 04:45 AM

                                What can I say? I live on the edge.

                            3. mrbigshotno.1 Feb 6, 2010 07:49 AM

                              I don't care so much about ketchup, but what I like to do is score a bunch extra of the "fire" salsa packs from Taco Bell to take home. Just right for 3 or 4 chips and then chug down an Ice cold soda.

                              2 Replies
                              1. re: mrbigshotno.1
                                givemecarbs Feb 7, 2010 01:08 AM

                                I have a little stash of ketchup, salsa packs and soy sauce. About five or six of each usually. I like using the ketchup packets because they are room temperature. I sometimes forget to leave out my big bottle of ketchup to warm up a bit from the fridge. I hate cold ketchup! Also the soy sauce packets are great when scrounging up a quick fried rice from leftovers. I have a big container of soy sauce too, but I tend to be a bit heavy handed with it when making fried rice for some reason. One packet is just right!

                                1. re: givemecarbs
                                  sccrash Jan 1, 2011 02:30 PM

                                  If you use your ketchup within a couple of months, there's no need to keep it in the fridge. The pH is low enough to hold the flavor and keep it from spoiling. Ditto for most mustard and BBQ sauce. I'll put rarely used condiments in the fridge to preserve color and flavor, but again, not the stuff I'm going to use up in a reasonable time.
                                  I'll admit, however, that ketchup packets left in the glove compartment are often past their prime when rediscovered, especially in the summer:)

                              2. Justpaula Feb 7, 2010 11:01 AM

                                I like it. I am a dipper. I infrequently eat McD's or BK, but we do order breakfast to be delivered once almost every weekend and I prefer to dip even my eggs and homefries. And sometimes there isn't even room in the plate to allocate to my squeezed ketchup. I do not like the ketchup to touch my food until I am ready to put it in my mouth. Also, it is quite clear on the link that was provided that you get three times as much ketchup in the new packets, which a) probably reduces waste, B) probably balances the cost somehow, and C) lets you know how to adjust your ketchup packet recipes. :)

                                And as far as precision is concerned...maybe I just have weak packet opening skills, but yes, I have more than once opened up a packet of ketchup and had the ketchup go somewhere I did not want it to be. Same has happened with soy sauce, etc. Ketchup on your shirt is not fun. I assume by "precision" they mean "accident-free"

                                This new packet works for me!

                                1. Davwud Feb 8, 2010 05:20 AM

                                  Wow, all this discussion over a ketchup packet.


                                  1 Reply
                                  1. re: Davwud
                                    jfood Feb 8, 2010 07:33 AM

                                    Jfood's with you Davwud, totally against the Chowhound Manifesto.

                                  2. MandalayVA Feb 8, 2010 07:37 AM

                                    Ew. I'll have my homemade ketchup for dipping, thanks.

                                    /snob, lol

                                    1. j
                                      jmorri26 Feb 19, 2010 08:40 AM

                                      About time!!!! Who in their right mind uses one of those ridiculously small packets for their fries? I'm excited for this! I think they could have just made the packets bigger, personally and the new design is a bit much,but more power to em. Now bring back the green ketchup!

                                      1. f
                                        firemyars Mar 10, 2010 01:28 AM

                                        It's so simple, I'm amazed it hasn't been thought of before. I'm still not gonna touch the stuff.

                                        1. KilgoreTrout Sep 28, 2010 07:32 AM

                                          I see this topic has been defunct for awhile, however I have some interesting (not really sure it's all that interesting actually) insight.
                                          As a purchaser for a multi unit operation, I get the sales pitch from the middlemen (sysco etc..) when they are told to "push" a new product. This one was sold as while slightly more money per unit, these don't look and feel as cheap therefore employees and customers will not waste them.
                                          I don't do much take out, however when we do the hostess or bartender just grabs a handful of packets and throws them in the bag. So they suggest limiting 2 per "ketchup receiving item".

                                          When they do start to hit the market expect quick adoption, as when Heinz speaks, these middlemen listen. There are people who would ditch their dry goods purveyor if Heinz is either unavailable or priced very high.

                                          2 Replies
                                          1. re: KilgoreTrout
                                            coll Sep 30, 2010 06:30 AM

                                            You're so right about purveyors losing customers over Heinz ketchup! Bet Heinz will be doing some kind of major rebate at first to get it placed, then once everyone is used to it, the packets could be old news. Although they were wrong about their red (non see-through) tabletop bottles, so we'll see.

                                            1. re: coll
                                              KilgoreTrout Oct 4, 2010 08:34 PM

                                              Oh the rebates will be huge to start for sure. I have resisted, mostly since takeout is maybe 5/10 % of our sales so why bother. I don't think I've seen them anywhere yet so maybe rebates are not enough. In the end we will all do what heinz wants us too but it feels good making it harder for them.

                                          2. n
                                            nooyawka Sep 28, 2010 07:41 PM

                                            Dumb idea for 3 reasons:
                                            1. Now McDonald's will be even stingier with the ketchup.
                                            2. I had opening the old packet down to a science.
                                            3. I prefer Hunt's.

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