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Jan 30, 2010 05:08 AM

What happened to my Life (cereal)?

Out of nostalgia, I bought some Life cereal. I hadn't had it in 35 years, and was anxious to have some again.

What happened?

The cereal looks like Chex cereal, with similar texture. Each piece seems smaller, too.

It seems to have corn in it? I thought it used to be all wheat.

It used to get nice and mushy if you let it sit in the milk for a while -- and this never got mushy! What affects that quality?

It also seemed -- yes, wait for it -- sweeter!

Does anyone know what happened to my Life?

(I mean, what happened from a food production standpoint). Why did they change it?

Is the corn subsidized so that it incentivizes "cornification" © in other products that heretofore had not used corn?

And what about the lighter "Chex" texture? It gives a similar volume, but I'd venture the weight is a lot less.

Your insights, please!

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  1. Life is an oat-based cereal. It has corn, wheat, and rice flours in it but the primary taste is oat. Although I can't say that it would surprise me if it is really sweeter now than previously.

    2 Replies
    1. re: rockycat

      was it always primarily oat? whatever it *was,* i liked *that* flavor.

      1. re: alkapal

        Yup. It is made by Quaker Oats, after all.

    2. I really don't get dry cereal; but the taste of Life has always appealed to me and I will try it now and then. I have not noticed much difference over the years and I was there at the beginning, like Mikey.

      1. Did you get the Cinnamon Life? The ones on the bottom always get soggy before I can get to them.

        1. Life's one of my favorite cereals. I've been eating it since it came out. I eat it for dessert, no milk, so I have to say that I've never noticed a difference in sweetness, and to me it's always tasted pretty oaty, it's one of the things I always liked about it.

          3 Replies
          1. re: EWSflash

            the texture is definitely different.

            if you've been eating it all along, maybe you haven't noticed small incremental changes that to me seem (cumulatively) monumental after 35 years.

            1. re: alkapal

              I used to love Life!
              But, like you - I havent had it in YEARS! Now I have to try it.
              It was one of the only cereals that I preferred with milk. I used to love the texture when wet.
              Definitely it had an oaty taste but I also remember the flecks of sugar that made them sweet.
              It's funny how I can remember exactly how they were and yet I havent had them in at lest 20 years!
              Ok I know what I am having for lunch - I shall post back later!

            2. re: EWSflash

              I haven't had it in years but it used to be one of my favorites. For dessert, we'd have it over ice cream.

            3. I actually eat Life quite often, and mix them with other cereals; granola, kashi, corn flakes, wheat flakes and others, then add fruit; banana, strawberry, blueberry or grapes. Makes a nice light, healthy breakfast. I find them to be the same for the past twenty years or so, and still enjoy them.