What happened to my Life (cereal)?
- alkapal Jan 30, 2010 05:08 AM
Out of nostalgia, I bought some Life cereal. I hadn't had it in 35 years, and was anxious to have some again.
The cereal looks like Chex cereal, with similar texture. Each piece seems smaller, too.
It seems to have corn in it? I thought it used to be all wheat.
It used to get nice and mushy if you let it sit in the milk for a while -- and this never got mushy! What affects that quality?
It also seemed -- yes, wait for it -- sweeter!
Does anyone know what happened to my Life?
(I mean, what happened from a food production standpoint). Why did they change it?
Is the corn subsidized so that it incentivizes "cornification" © in other products that heretofore had not used corn?
And what about the lighter "Chex" texture? It gives a similar volume, but I'd venture the weight is a lot less.
Your insights, please!
I really don't get dry cereal; but the taste of Life has always appealed to me and I will try it now and then. I have not noticed much difference over the years and I was there at the beginning, like Mikey.
Did you get the Cinnamon Life? The ones on the bottom always get soggy before I can get to them.
I used to love Life!
But, like you - I havent had it in YEARS! Now I have to try it.
It was one of the only cereals that I preferred with milk. I used to love the texture when wet.
Definitely it had an oaty taste but I also remember the flecks of sugar that made them sweet.
It's funny how I can remember exactly how they were and yet I havent had them in at lest 20 years!
Ok I know what I am having for lunch - I shall post back later!
I actually eat Life quite often, and mix them with other cereals; granola, kashi, corn flakes, wheat flakes and others, then add fruit; banana, strawberry, blueberry or grapes. Makes a nice light, healthy breakfast. I find them to be the same for the past twenty years or so, and still enjoy them.
Okay so I was feeling a bit sick, so I left work early Monday and went and bought some comfort food . Wonder bread, Nutella, American cheese....and a box of Life. (I havent bought any of these items in YEARS)
Anyhow - alkapal is definitely right - Life has changed! Sigh.
What I did not buy is milk so I can't say about the texture in milk but the squares are without doubt - thinner than they used to be ....lighter in texture... the taste is not as oaty, and the sweet taste is a slightly differerent type of sweet...
It used to be oaty with flecks of sweet here and there whereas now it seems sweet all around...
I'm not sure exactly when, but several years ago, there was a 'new and improved' type of campaign for LIFE. So, yes, it was changed. To me, it seems like it's the texture that's changed more than the taste. LIFE was one of my favorite cereals when I was a kid in the 70s and 80s, and I actually just bought a box today.