SD Arterra Shakeup
- foodiechick Jan 22, 2010 10:46 PM
I am sure. I kind of thought Bradley Ogden hasn't been involved in a while.
Even 5 years ago it didn't seem like he was too heavily involved. I always had poor meals at Arterra.
I think Bradley Ogden was way more concerned with his satellite restaurants in Las Vegas. Which were always pretty good.
Yeah, I always got the feeling that with Arterra he just got paid some scratch to have his name attached. Maybe helped with the menu.
But it was more a "branding" thing where Arterra could use his name for name recognition, but I highly doubt he was ever manning the stove.
Kind of like if you are a crook, and you can kick money up to the Gambinos and say you are under their umbrella.
For street cred.
I haven't seen much if any evidence of Bradley Ogden's involvement in a long time. I think the opening of Market pretty much killed them.
Too bad. I have to say we never had a bad meal there over the years, and it was one of the few restaurants where I actually looked forward to the veggies (thanks in no small part to Chino's of course).
However last week they posted a revamped menu that looked a lot like any other hotel restaurant and was missing its "zing." I didn't think it was a good omen, but this wholesale change was still something of a surprise.
The new concept of Arterra: upscale soul food, as reported in the La Jolla Light today:
[I'm surprised this wasn't reported here before; I searched but found nothing - can' t believe this wasn't know before they switched.]
11966 El Camino Real, San Diego, CA 92130