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SD Arterra Shakeup

foodiechick Jan 22, 2010 10:46 PM

Interesting.

http://www.foodbuzzsd.com/blog/

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  1. DiningDiva Jan 23, 2010 07:08 AM

    I wonder if that means they've severed ties with Bradley Ogden as well, or if his agreement with them expired.

    3 Replies
    1. re: DiningDiva
      s
      stevewag23 Jan 23, 2010 11:22 AM

      I am sure. I kind of thought Bradley Ogden hasn't been involved in a while.

      Even 5 years ago it didn't seem like he was too heavily involved. I always had poor meals at Arterra.

      I think Bradley Ogden was way more concerned with his satellite restaurants in Las Vegas. Which were always pretty good.

      1. re: stevewag23
        honkman Jan 23, 2010 11:24 AM

        BO is now mainly running his restaurant in Solvang. He is even living in Solvang now.

        1. re: honkman
          s
          stevewag23 Jan 23, 2010 04:59 PM

          Yeah, I always got the feeling that with Arterra he just got paid some scratch to have his name attached. Maybe helped with the menu.

          But it was more a "branding" thing where Arterra could use his name for name recognition, but I highly doubt he was ever manning the stove.

          Kind of like if you are a crook, and you can kick money up to the Gambinos and say you are under their umbrella.

          For street cred.

    2. Alice Q Jan 23, 2010 11:26 AM

      I haven't seen much if any evidence of Bradley Ogden's involvement in a long time. I think the opening of Market pretty much killed them.

      1. t
        The Office Goat Jan 25, 2010 10:08 AM

        Too bad. I have to say we never had a bad meal there over the years, and it was one of the few restaurants where I actually looked forward to the veggies (thanks in no small part to Chino's of course).
        However last week they posted a revamped menu that looked a lot like any other hotel restaurant and was missing its "zing." I didn't think it was a good omen, but this wholesale change was still something of a surprise.

        1. r
          RB Hound Aug 18, 2010 12:30 PM

          The new concept of Arterra: upscale soul food, as reported in the La Jolla Light today:

          http://www.lajollalight.com/life/2732...

          [I'm surprised this wasn't reported here before; I searched but found nothing - can' t believe this wasn't know before they switched.

          ]

          -----
          Arterra Restaurant
          11966 El Camino Real, San Diego, CA 92130

          2 Replies
          1. re: RB Hound
            foodiechick Aug 18, 2010 02:03 PM

            I saw this this morning. But from what dishes they listed, doesn't sound much like soul food to me...even if they are putting a twist on it.

            1. re: foodiechick
              nileg Aug 22, 2010 02:43 AM

              It sounds to me like someone has confused "soul food" with "comfort food."

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