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Jan 21, 2010 12:19 PM

Where can I find Ajvar in Brooklyn?

Hi, anybody know where I can buy a jar of Ajvar (the serbian-croat red pepper relish) in Brooklyn?


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  1. I usually get mine at the halal markets in Berkeley. Have you tried your local halal store?

    1. they usually have ajvar at sahadi's on atlantic ave, but i think it is bulgarian ajvar. still red pepper spread, tho--and delicious!

      187 Atlantic Ave, Brooklyn, NY 11201

      1. eagle provisions on 5th Ave, Eastern Market on CIA, the Turkish Grocery at 8th Ave and 60th, Three Guys from Brooklyn all carry Ajvar, likely Fairway too. Trader Joes has this type of product also usually tho its not called ajvar. They have one that is pretty good that has eggplant along with the peppers.

        You should try some different versions and see which one you like best. One common version (sorry I cant remember which, its one of the kinds Eagle has) is a bit bitter to my taste.

        We are working our way through a big bottle of a brand called Zergut now, very good, think its made in Turkey.

        Fairway Market
        480 Van Brunt St, Brooklyn, NY 11231

        Eagle Provisions
        628 5th Ave, Brooklyn, NY 11215

        Three Guys From Brooklyn
        6502 Fort Hamilton Pkwy, Brooklyn, NY 11219

        Trader Joe's
        130 Court St, Brooklyn, NY 11201

        3 Replies
        1. re: jen kalb

          do you mean that the bottle of Zergut brand ajvar is very good, or that Zergut the name means "very good"?

          or both. ; )

          i was eyeing some of those trader joe's spreads yesterday. do you think the olive one would be a good sub for the olive spread on a muffaletta sandwich?

          1. re: missmasala

            I meant that the spread itself is very good. They must sell it into Germany too! I just pulled the bottle out of the frig and noted that its not Turkish at all, its Bulgarian and also contains eggplant as a second ingredient.

            I didnt like the Trader Joe olive spreads I tried, I think one was olive salad for muffaletta and the other was like tapenade but not very finely ground. Dont know if I disliked the first because I dont like the olive salad (have never had actual N.O. muffaletta) or whether it was the TJ's item. Didnt like the olive paste as well as what is available elsewhere (or what i can make at home from olives, capers etc.However TJs changes its products so often, I dont know if what you are looking at is the same as what I have sampled. Why not give it a try?

          2. re: jen kalb

            looks like Birlik, the Turkish market at the corner of 60th and 5th may be closed or closing - there was still merchandise in there when I drove by on Saturday but a big sign/phone number in chinese on the window. Hope someone checks the situation out.

          3. Hi eatingraoul,

            I don't know what part of Brooklyn you're looking in but Greenpoint, with its Polish population, might carry some.

            If you're near Bushwick—specifically the part of Bushwick close to the border of Ridgewood (Queens) you could check the super-sized Food Bazaar on Wyckoff. But, if you're that close to Ridgewood, just check anywhere in Ridgewood. Key Foods on Myrtle Ave. has tons of Ajvar along with other Eastern European spreads in jars like Pindur, Lutica, Guvetch, Lutenica, etc., etc.

            Happy spreading!


            Glendale is hungry...

            Food Bazaar
            454 Wyckoff Ave, Brooklyn, NY 11385

            1. Sahadi's on Atlanic ave

              187 Atlantic Ave, Brooklyn, NY 11201