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Jan 18, 2010 04:32 PM

AWESOME pizza at Sobey's Urban Fresh, downtown Edmonton. Where else can I find this pie?

we stopped by the Sobey's in downtown last evening to get some drinks, and at the deli they were giving out samples of pizza that they make in-store there. we each tried a sample and it was absolutely amazing... and i'm a very, very picky and opinionated pizza critic, so this means something, folks. i would classify the pies as california-style topping combinations on a thin Neapolitan-style crust, probably about 10" in diameter. the pizzas are baked in ovens in-store, or you can buy them (parbaked, presumably) and bake them in your oven. the crust was ABSOLUTLEY prefect, and is just as good as anything you'll get at Il Centro or Sandro's in Calgary. the sauce was bright and fruity, and clearly made from high quality san marzano or perhaps 6-in-1. awesome cheese and the most perfect blend of spices i've had on pizza in a long time. i'm not sure what kind our sample was, but it had sliced peperoncini, fresh basil (yum yum yum), and various other well-balanced spices. they had a bunch of these pies premade, in several flavours, so you can take them home and bake them in your oven for total freshness.

anyhow, the pie was absolutely amazing, and i'm just wondering if anyone has seen these pies anywhere in calgary? At our local sobeys, they also have take-n-bake pies, but they are different than the ones we had up in edmonton (our local sobeys had bigger pies, with thick crust and more standard toppings. we tried one once and it was not very good).

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  1. They are definitely good....but I haven't seen them at any other Sobey's, ever, including in Ontario. I think this may be tied to the "Urban Fresh" concept focusing more on pre-prepared food. Best part is the price.

    1. We have a Sobeys Urban Fresh here in Calgary. Perhaps you can check there if you happen to be in the neighbourhood. I'd go check it out except that it's all the way on the other side of town for me and I don't go to that part of town often.

      #1-9919 Fairmount Drive SE
      Calgary, AB T2J 0S3
      (403) 271-2175

      1 Reply
      1. re: miss.foodie

        yea, that's my local sobey's but unfortunately they don't have it there. thanks for the suggestion, though!

      2. I think there is a Famoso that is being built in Calgary and they have similar pizza.
        it doesn't say so on the webpage, but I heard something on these boards. You should try e-mailing them.

        1 Reply
        1. re: Bryn

          Yes it will be opening in Cgy soon 4 St sw and 22 Ave

        2. In the Sobey's flyer for this week for Calgary, they are introducing Stoned Baked Pizza (this is flyer is for regular sobeys, not urban fresh). They have two flavours, prosciutto and margherita. I wonder if this is the stuff you tried in Edmonton... I'm going to go get one and check it out..

          Here's the ad... and it says for a limited time only so I don't know if it's part of their normal stock in the future....
          "The secret is in the new Stoned Baked Pizza Crust. Baked in an authentic stone oven, at high temperatures for a short period of time results in the perfect balance of a chewy interior and a crispy exterior with a char... We are introducing this 12" crust with two traditional Italian gourmet topped varieties, ready to take & bake in 6 minutes"

          6 Replies
          1. re: miss.foodie

            Is that supposed to be stone baked, as opposed to stoned?

            1. re: Dan G

              Maybe they sell a lot of the pizzas after midnight ;)

              1. re: Dan G

                Oops... yes, it's supposed to be stone baked... not stoned. Guess I was typing too fast... I wouldn't do very well as a typist. ;)

              2. re: miss.foodie

                yea I saw that ad too, but haven't had a chance to get to sobey's to check it out. looking at the pictures, it sure looks like the same pie i had in edmonton. i recall them having about 6 different types in edmonton, though. perhaps they are just advertising the 2 types in the flyer? or, they might just be testing the market before rolling out the other flavors?

                1. re: nonlinear

                  There are only 2 types at the Sobey's I went to. I asked the lady at the deli and she said this is not part of their permanent stock. They will have these stone baked pizzas for about 6 weeks. I tried the prosciutto. The crust was pretty good. I found the pizza to be a little too salty... I'm not sure if it's because of the cheese or the prosciutto. I'd be curious to see what your thoughts are on them.

                2. re: miss.foodie

                  we picked up two of the sobey's stone-baked thin crust pies tonight. these are most definately NOT the same pies that we had in Edmonton :(