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Jan 16, 2010 01:36 PM

New burger joint opening at Jones and Gerrard

It's on the north west corner and I could barely make out the sign but it looks like a burger place is preparing to open. The windows are currently papered up so not much else to report at this time. Although it would be great if that area started to develop because it's pretty much dead right now. I hope it's good!

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  1. Yup it will be a burger joint advertising locally sourced, naturally raised beef and also claiming to be a "purveyor of fine poutines". It is 2 or 3 doors west of Jones, the chicken place that I assume caters to the high school students is still on the actual corner. Seems very different from the other businesses not only on this corner but pretty much all along Gerrard...

    1. Well, let's see if gentrification sets in after they open up.

      9 Replies
      1. re: Pincus

        Oh q'uelle surprise !

        Another gourmet burger joint. whoo hoo....8 thousand nine hundred and sixteen and counting. Bring on the toppings. Is it just me or is this gourmet burger thing just going a bit over the;s reminding me of the great sushi explosion of years gone by....

        1. re: ministerofkebab

          You've got to be kidding?!

          I mean seriously, I'll take whatever I can get at this point. Because it's better than nothing, which is what that strip currently has to offer.

          Anyways, with all due respect minister, and to answer your question, I hope it is just you and it certainly isn't me. I am very excited about the prospects.

          1. re: millygirl

            Yeah seriously. That strip is currently a wasteland, and I'll definitely be supporting this place in hopes of helping the area. Plus it's two minutes from my house.

            ministerofkebab, it is, in fact, just you.

            1. re: childofthestorm

              WHo might actually be good. Other places are in trendier neighbourhoods so can succeed despite lackluster quality. This one needs to have solid product in order to succeed. Sounds silly, but that's it.

              1. re: grandgourmand

                For a city this size, Toronto sure can't make a great burger.
                the other gourmet burger joints have lead us to by cynical and rightfully so.

                hopefully the Gerrard resto keeps things simple and doesn't try to do too much like other burger joints now try to do.

                1. re: atomeyes

                  I don't mind the "too much" that these "gourmet" places are doing these days. its interesting. but what they lack is any sort of thought on the flavour of beef.

                  that being said, what makes a burger good is the beef. I hope this place gets a good beef source, that is all that is necessary. if they do end up doing things in extra, so be it, but I wouldn't bet the farm on just toppings.

                  I agree with atomeyes, we've become rightfully cynical about burgers in toronto. I personally get excited when a new place is about to open up because I really hope that they will be a change in a positive direction.

                  1. re: atomeyes

                    What with this place, W Burger Bar and Oh Boy all recently opened, I'll be busy trying them when I'm in Toronto and comparing them to my current Toronto fave, Craft. When I'm not, I'll just have to make do w/ the new Shake Shack they're opening in my nabe in NYC and the venerable old standby, JG Melon.

                2. re: childofthestorm

                  err..apparently not. though i take nothing away from your desire for decent burgers or even food on that strip.

            2. It seems as if everyone with a connection to the area is looking forward to another yuppieburger experience. Well, good luck if you like ersatz toppings and burgers prepared by neophytes.
              There is already an excellent burger place on the strip, grinding their own and cooking to order on a flat griddle, since 1970.
              That is Collegiate Lunch, and it might well be knocked out by a new well publicized joint.

              Collegiate Lunch
              1024 Gerrard St E, Toronto, ON M4M1Z5, CA

              3 Replies
                1. re: jayt90

                  I'm going to have to give this place a second try, given your frequent raves about this place. I went after it was mentioned on CBC radio, and was definitely underwhelmed. The meat was gray and had filler.

                  1. Oh goodie, another "Gourmet Burger" joint!! Couple that with a place trying to upscale poutine!!

                    Well, lets see anyway. I think GG has a good point. They have to be good in that location or they won't survive.

                    I also agree with Jay. Collegiate lunch is a damn fine burger. I'd bet it'll be every bit as good and for a 1/3lb burger, cheddar, bacon and fries at half the price, they should do just fine.

                    Does anyone have any info on this place?? Is it another of these "Concept" restaurants or is it an indy that's hopefully gonna try and do things right??


                    6 Replies
                    1. re: Davwud

                      Our baby now has a name - Great Burger Kitchen.

                      1. re: millygirl

                        Is it one of these places that's more interested in franchising or are they a one shot deal??


                        1. re: Davwud

                          They haven't opened up as yet, just saw the sign in the window.

                      2. re: Davwud

                        Apparently, Ted, the original owner of Joy Bistro is opening it. He has bought the building as usual, but I don't know what else he has planned. Remember Joy Bisto did start off well,until the neighbourhood got so trendy. It will be interesting to see how this goes!

                        1. re: Leslieville

                          It'll take a bit of time still. Counters aren't even installed.


                          1. re: Leslieville

                            I'd argue they're still doing well. At least three days out of the week, dinner's packed.

                        2. Has this place opened up yet? I thought I saw something when I drove past it last week but it was a green light and wanted to keep my eyes on the road.

                          2 Replies
                          1. re: Apple

                            I walked past Thursday and while the sign is up, the interior is full of construction equipment and debris. I would say they are nowhere near open at this point.

                            1. re: Apple

                              Walked by yesterday and it looks ready to open at any moment now. There was a ladder inside but otherwise things seemed rather complete. Still no phone number or restaurant though so I'm not holding my breath.