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Dec 14, 2009 03:18 AM

meaningless slogans

There is a post about 'Farm Fresh' eggs currently and it got me to thinking that there are slogans put out by advertizing agencies for products that are meaningless. What is farm fresh? When was it fresh?

I thought of 'Doorstep Fresh' which you see on English milk bottles (milk still delivered there).

Also in the UK many cafes proudly announce 'freshly cut sandwiches'. The sandwich was just cut but it was made days ago?

Maybe it's the word fresh. Makes us think the product is better than it is.

Any others?

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  1. Cholesterol Free (in some juices packages lol)

    My dad when came to US asked me about the Free Range Chickens... he asked me if that meant that they played around and were happier than the other ones? that how the same brand (like 365 Whole Foods) could sell Organic Free Range, Free Range, and just Regular Eggs version... he asked me if they (the company) divided the Hens by ranks? and some chickens would be in a little room all crowded looking at the Happy running around Chickens, and then the top Rank would Run, have a pool, and Eat better food to become Organic... I know it seems like a joke, but the slogan in here I just couldn't explain to Dad...

    Perhaps I should read more about eggs, but I don't want to, I can't afford organic =(

    5 Replies
    1. re: helenahimm

      My understanding is that "free range" doesn't mean anything other than at some point during the day, the chickens are let out of their cages. There is no actual minimum time requirement that they be let outside, nor is access to pasture required (it could be gravel or sand). So yes,. "free range" is definitely one of those BS advertising labels (like "natural") that means very little.

      Mr Taster

      1. re: Mr Taster

        Free range chickens aren't "let out of their cages"; they aren't raised in cages. That's not to say they live an idyllic lifes - Generally speaking, they live in huge flocks that stay in barns. You're correct that they don't necessarily get much access to the outside or any access to grass (or even gravel or sand - a concrete slab will do).

        But they do have more room to move, they have an opportunity to be social birds (which, if you've ever raised chickens, can actually seem like a bad thing), and they're generally better treated than battery-farmed chickens.

        1. re: alanbarnes

          Hm, from the USDA's own website, the definition of FREE RANGE or FREE ROAMING:

          "Producers must demonstrate to the Agency that the poultry has been allowed access to the outside."

          That's it. Which is to say, 23.5 hours in a cage and 0.5 hours in a cement lot fits these criteria.

          That's not to say that certain growers might use the term "free range" in the way that a socially conscientious adult would expect it to be used. The real issue is that the legally enforcible definition is so broad as to be meaningless, hence my inclusion of it in this thread.

          Mr Taster

          1. re: Mr Taster

            Understood. But from a practical perspective, the whole point of battery farming is that the chickens never leave their cages. Think about it - how economical would it be to hire employees to chase down and catch 20,000 chickens and stuff them back into cages on a daily basis?

            The fact is that free-range chickens are raised in barns, not in individual cages. You can decide whether you think that's a good thing or a bad thing. But it is what it is.

        2. re: Mr Taster

          then i should be even more confused than ever by a local supermarket labeling all the items in the bulk bins "free range." i take an odd sense of pride in having bought "free range" almonds and "free range" peanut butter pretzels for my family. knowing i have brought home snacks that had time to frolic makes me happy. <humor alert>

          the labeling is featured in the whole section. i haven't asked because i'm sure the answer would make my brain hurt.

      2. "New and Improved" really means "Worse and More Expensive" Remember when toothpaste really was a paste? Today you can pour it out of the plastic tube.

        1 Reply
        1. re: huckfinn

          "New and Improved" is one of my favorites. WTF! How can it be both "new" and "improved"?

          I would like to see truth in advertising: "The Same Old Crap in a Brand New Box."

        2. Homemade (as opposed to "made on the premises") when something is not made at home.

          Any word or phrase that could possibly give one a demi-sacral association of the food in question, eg in the memorable allusion of another Chowhound, of 12 virgins picking or making X under a full moon in Alice Water's garden or kitchen.

          1 Reply
          1. re: Karl S

            From George Carlin:

            "When the advertising imbeciles realized that 'homemade' sounded too full of shit, so they switch to 'home-style.' They'll say something has 'home-style flavor.' Well, whose home are we talking about? Jeffrey Dahmer's?"


            Mr Taster

          2. Heh. "Chef-Inspired" in Quizno's ads always makes me laugh. Brings to mind the image of a portly man in chef's whites and a comical hat, with a lightbulb appearing over his head. "Sacre bleu! What if I put STEAK and CHEESE on BREAD? Quel surprise!"

            "Made with the goodness of whole grains." Yeah, I guess even the whitest of bleached white flour was a whole grain at some point in its existence.

            Any yogurt lately that makes active bacterial cultures a focal point of its advertising campaign. I guarantee that the vast majority of people that end up buying this have no idea what B.L. regularis, acidophilus, or "active bacterial culture" even MEAN.

            Oh yeah, and using "trans fat free" as a selling point on stuff like frozen vegetables. Sigh.

            1. Better ingredients. Better pizza. Papa Johns. Yeah right!

              1 Reply
              1. re: grampart

                Notice the Papa John's goof doesn't say his pizza is better or holds more or superior ingredients. Simple to say words, 'great', 'the best' and then add your name in a seperate sentence. Keeps the judge, jury and Lionel Hutz away.