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Dec 11, 2009 10:13 AM

Walmart cookbook sightings - Julie and Julia division

Was amused to see Mastering the Art of French Cooking in Walmart in Secaucus, NJ yesterday - surrounded by food company Hershey's, etc) books and semi-homemade type tomes. They also had Julie Powell's new memoir, which from the review I read in the NYT is a trifle more racy than something one would expect Walmart to be selling. The power of cinema in tastemaking?

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  1. Why?

    Is it your opinion that people who shop at Walmart are only interested in recpes using Hamburger Helper?

    Walmart puts out some excellent free recipe cards and has a recipe section on their site that has sections on "Locally grown", "Organic" and "What's in Season"

    Recipes include
    - Braeburn Apple Baked Ham
    - Balsamic Roasted Brussels Sprouts
    - Aegean Grilled Cornish Hens

    Hardly French cooking but from-scratch and not out of the box or can.

    All types of people shop at Walmart. Some might be interested in a cookbook by Julia Child and not only because they saw the movie.

    6 Replies
    1. re: rworange

      Have you *seen* ;-)

      And as for meats at Wal-Mart - they've gone with 100% case-ready packaging. The amount of brining and additional liquid forced into the meats make it squishy, soft, but keep it "fresh" is just not for me.

      1. re: LindaWhit

        Despite the disclaimer, what a mean-spirited site.I hope these people have their permission to be photographed. If not, I hope they sue their asses off. I'd prefer the mushy meat. I'm glad buttertart wasn't snobbiness and a comment of finding a canned casserole cookbook among the cookbooks at Sur La Table would be amusing as well.

        1. re: rworange

          You'd *prefer* case-ready mushy meat over something a butcher has fresh cut or ground for you? OK.

          1. re: LindaWhit

            No ... I'd rather eat mushy meat than look at the mean, snarky pictures on that site.

            I don't buy meat much period, so that is a moot point. The produce however at Walmart is good though and there are some good food items throughout the store. I bought some nice free-range eggs for $3 a dozen.

            And yes, I am well aware of all the problems associated with Walmart. However, sometimes one has to go with the lesser evil. Am I sorry that some people who otherwise couldn't afford fresh veggies can at Walmart ... not in the least.

          2. re: rworange

            And I'm sure such can be found there. I am many things but snobby ain't one of them.

        2. re: rworange

          No, not at all, since I also shop there from time to time. I was however bemused by the incongruity of Mastering as it was displayed in the midst of the other books (it was the only "serious" cookbook on hand). My comment was not intended to be snobbish, sorry if you took it that way.

        3. I don't shop there..or at any huge store like that. I prefer to support my area farmers and ranchers. But, don't care who does shop there! I am happy to know they had Julia Childs cookbook there!!