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Poor Cleveland Park

Apparently is getting a Cereal Bowl shop, don't know when. I saw it reported on DCist. I imagine it may go into the old Starbucks space?

The concept sounds ridiculous to me. I find it hard to believe this is real.

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  1. It's real. There's a similar concept in Columbus, OH.

    1. I can understand the Frozen Yogurt places, but Cereal? can't we have any of these at home? I am not a fan of starbucks but I understand that having an espresso machine is expensive so people like to go to Starbucks or Coffee places, but Cereal? lol

      I don't see Choco-Krispies in the Menu or the old version of Golden Grahams with Chocolate and marshmallows I used to love when I was a kid so you won't see me doing a line in the middle of winter for that bowl of over $3 cereal (i'm assuming that's the price, i've no idea how much the bowls are going to be).

      but cereal? lol

      1 Reply
      1. it's a business - a relatively small one - opening in a down economy.

        I know it's proper Chow to judge/criticize all that isn't 4 star cuisine, but c'mon. They'll hire some people, increase the tax base, and pay rent. I'm all for it, even if it's not something that I would personally patronize.

        7 Replies
        1. re: Jeserf

          I know what you mean. Though I am not sure about the 4 star cuisine, I just finished reading this story of a Chef who worked for a 3 Michellin star restaurant (in France) that was surprised to find out that they served 3 old day stinky fish and instead of fresh pasta they would cut wonton wrappers... so good that story =)


          1. re: helenahimm

            This is way OT, but can you like that most fascinating story?

            1. re: baltoellen

              Hi, what do you mean by OT? I thought it was a great story because of the way the chef wrote it and because I never would see something like that happening in a "serious" restaurant.

              I worked for few months in a BBQ restaurant and I quit once I realized you can't learn anything but becoming a prep or frying or defrosting machine and just follow the franchise rules... however I do know if you work for a Chef it would be the same in the sense that you can't make changes or suggestions, but at least it would be some real good food and good knowledge.

              I don't know how I ended up writing about this lol.

          2. re: Jeserf

            I'm not sure what you mean by "proper Chow." Indeed, I don't participate in most discussions on this board about high-end restaurants because I am a grad student and can't afford to patronize those places.
            I am just pointing out that I think this concept is silly. It sounds to me like what 18 year olds who first get access to their college cafeteria get excited about: "ooh, I get to mix fruit loops with whipped cream from the dessert bar and Mom's not here to yell at me?!" Sounds silly and a total waste of money to me, plus a ton of unnecessary calories.
            Point taken about opening up a business in this economy, but seriously, is this a concept that will really last or just be a fun novelty for a couple of months?

            1. re: hamster

              I think people forget that business owners actually do RESEARCH before they open a business in a specific location and to get a loan.

              While I wish they would open another type of place in that space, don't make assumptions about their failure. I bet 10 years ago when cupcake shops started popping up (or rice pudding shops), people thought it was crazy to only sell cupcakes in one store.

              1. re: hamster

                there's been a similar place in Philly for a while. at least 3 years, maybe more. Cereality.

                1. re: Jeserf

                  Yep, used to walk by there everyday when I lived in Philly. It's right on Penn's campus. The perfect location for this type of place. The perfect place for students to spend $5 dollars of their parents money on a bowl of cereal.

            2. It's definitly real. I've seen it on the Food Network before. I'm surprised this is opening in Cleveland Park. I feel like it would do a lot better near a college campus....maybe Foggy Bottom or Georgetown.

              1. I checked out the website. It's not AS dumb as one would imagine. There's plenty of brand cereal to buy, but they also have a fruit and toppings bar, as well as a bunch of hot oatmeal-style dishes and some cold ones that are heavy on "toppings."

                There's a little novelty to it. Even though I called the patrons "infantile" (which is somewhat fair), I would probably check it out on a cold aggravating morning for a bowl of oatmeal (pie-filling spiced or plain fruit, nuts, cream, etc.), and maybe one evening try a sugar rich sundae-esque bowl (fudge, gummie worms, etc) as desert.

                Yeah its big on novelty. fuck it. I'll grant them that you can't buy a quick and filling cheap warm breakfast, like a fancy bowl of oatmeal, anywhere else. Five bucks for a warm, comforting and healthy breakfast, that can be bought in minutes and you carry in one hand and eat wherever, isn't as absurd as it sounds on its face.

                1. They have things like this similar on some college campuses. However, I think CP is the wrong location/clientele for this. A make your own salad/sandwich/soup bar and (plus maybe smoothies/fro yo) would be a lot better option for this space. Think about all the young professionals and busy families up there who are health conscious and always on the go.

                  1. Ya know, there is something to this. I've frequently seen kids on college campuses have breakfast for lunch/dinner, so why not. Besides, if you extend the concept out a bit- really, really good super fresh milk (think of the discussions of unpasturised milk on here), some quirky cereals you can't buy locally (think of the candy shops that sell brands you can't find), some interesting add ons or sides, plus throw in different kinds of hot cereals (think grits, polenta, cream of wheat, oatmeal (and oatmeal cookies!), postum etc), and also consider breakfast beverages (maybe freshly squeezed juices, hot coca, etc) you really have an expanded concept that potentially could be chow worthy. Also I'd note that major companies will often use Columbus, Ohio as a test city because it is considered a generic "test" community-- if it works there it works anywhere sort of place.

                    1. Cleaveland Park might be an ideal location. On the food network show that featured Cereality there were mostly families and college kids. A lot of college kids live in the big apt/condo bldgs up that way and there are kids by the boatloads, so it may just work. I won't be going, but I grew up eating Wheaties and Cheerios so what can I say. It would be nice to have somewhere to get Irish steel cut oatmeal, but I can make that at home, it just takes so much longer than normal oatmeal.