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I was at the Van Nuys Costco last week, where from about 20 yards away I espied an enormous new sign over one of the short-aisle refrigerated cases that bellowed in very large, unmissable type, "KOSHER". This is an important development, I thought.
When I got there, all it contained was half a fridge with some Hebrew National salami alongside lox and another kind of fish (I cannot recall what) with hechshers. Same corporate-packaged stuff they have always had, absolutely nothing new. The other half of the fridge was pure treif, including pork sausages.
I wouldn't go so far as to call it false advertising. Let's just say I didn't appreciate the gesture.
[BTW, as I've noted in other posts and for whatever it's worth, I've always found that Van Nuys branch to be the most consistently problematic Costco in the entire Los Angeles area.]
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re: Arthur
UPDATE: I've been meaning to post this for about a while but didn't get around to it until today. The Van Nuys Costco (and perhaps other local outlets) now has its long-awaited expanded kosher section. It's a mixed bag of vacuum-packed deli meats (mostly the Meal Mart brand), smoked fish, cheeses, stuffed cabbage, Gabila's square knishes, hummus, etc. I was there today and they even had a few Rosh Hashanah offerings, e.g., round raisin challahs, honey cake, et al. All in all, it's a truly welcome, massive improvement on their prior selection of certified kosher foods.
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