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You can find Flat Iron Steaks at Fred Meyer/Kroger. They come in a vaccuum packed type packaging in the meat department. They will last in the fridge for a couple of weeks and much longer in the feezer. This is an awesome steak for the grill (best if done medium or medium rare) we have done it with a teriyaki style marinades or as simple as salt & pepper (w/ a hint of "jamaica-me-crazy" or johnny's seasoning) and best of all it's very inexpensive.
Hope this helps :)
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Each HEB carries different cuts of beef (and for different prices). I forget which stores regularly carry flatiron but I know I've seen them more than once each at Hancock and Parmer stores.
A better cut to look out for is chuck eye. It's a steal lately at $3.49/lb. Often the HEB Natural choice brand is priced less than the USDA select version.
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Flat iron steak is also known as top blade steak or top boneless shoulder steak; these terms are more likely to be found in stores. I have never seen a steak in a grocery store called a "flat iron" steak. Wikipedia says that flat iron steak is also known as: top blade roast, shoulder top blade roast, top boneless chuck, petite steak, butler steak, lifter steak, book steak, chuck clod, lifter roast, and triangle roast.
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You may actually need to go to the meat counter and have them cut a blade roast for you. There aren't many flat iron steaks on the shelves, and when they are, they are pretty weak.
Whole foods also carrries them, and I am sure Central Market would too.
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Central Market
4477 S Lamar Blvd Ste 100, Austin, TX 78745



