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Kerr Farms beef @ Sobeys - what's your experience?

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I gather that Kerr Farms, with its principles of humane treatment of animals, no antibiotics, no animal byproducts in feed, etc., is selling under the "Just Beef" label at Sobeys. Anyone know anything about Kerr Farms? If you've eaten their beef, how is it? Recommended cuts? Price comparisons? Opinions?

www.kerrfarms.ca

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  1. We get Kerr beef products at Fiesta Farms. I've had their rib eye, flank (bavette), skirt steak, striploin, and ground beef. I've been really happy with all their products. Rib eye is my favourite, but the flank and skirt have good marbling and they are much cheaper. In fact, even though its tougher, the flank is the one I'll get next time. I can't really say about price comparisons. We shop at Fiesta Farms because we like the selection of organic stuff. Actually, the lean angus ground beef we bought is $13.21 kg. Regular ground beef sells for $4.99 a pound, so I guess you pay a little more. How it compares with other humane beef, I don't know.

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    Fiesta Farms
    200 Christie St, Toronto, ON M6G, CA

    3 Replies
    1. re: dubchild

      Thanks, dubchild. I'm an east-ender, so FF is a trek, but I went to the Sobeys near me last night, and they had about five or six different cuts. Not a huge selection, but I'm going to give it a try.

      1. re: Full tummy

        Kerr Farms beef is delicious and tender.

        I find Sobey's prices the Kerr Farms goods lower than the vendor at the SLM sells it for. I recall it being substantially lower, but don't ask me to be more specific than that. Once I saw the difference I never went back to Whiteveen for it.

        Although, yes, you can buy the prepackaged beef at Sobey's, I always go to the butcher for a custom cut. They don't seem to mind at all.

        1. re: Googs

          Thanks for that!! I went late, after the butcher counter was closed so had no idea that was possible...

    2. I'm not 100% sure of this, but I think Kerr Farms is just one of a few suppliers whose products are marketed under the Just Beef label. Can anyone out there confirm this?

      1. Kerr, operating out of Chatham, is a big operation now. Their herds are raised on grass and hay in northwestern Ontario, then shipped south for finishing on grain. To meet demand, they are getting similarly raised beef from other Ontario farmers, a co-operative of sorts, like Baretta.
        Kerr produces organic tomatoes and vegetables at their Chatham farm, and these are canned as Thomas Utopia or Eden Farm.
        If I was looking for Kerr beef or Just Beef at Sobeys, I would want to be assured it meets Canada AAA grade, otherwise it's Costco or Cumbrae for me.

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        Cumbrae's
        1636 Bayview Ave, Toronto, ON M4G, CA

        1. I've had the flank and the skirt. Skirt was lovely, flank entirely unremarkable.

          2 Replies
          1. re: francelonian

            Anybody know if Kerr beef is dry-aged (hung) and for how long?
            Also, what herds do they use? Dairy-cross, or meat-only herds like Beretta does?

            1. re: bellywizard

              Unfortunately, Kerr Farms went bankrupt a couple of months ago.