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Top Chef Finale Will Be In... (does this count as a spoiler?)

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...NAPA!

That provides for many interesting possibilities.

http://www.bravotv.com/blogs/the-dish...

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  1. Its a spoiler, but you noted it appropriately in the title... and they aren't that far from announcing it anyway... heck, they've already filmed it in real life..

    7 Replies
    1. re: grant.cook

      Robin must be rolling joyously in her lifetime supply of the Glad Family of Products as we speak...

      1. re: newhavener07

        Yes, I wonder if the paparazzi are scouring the personal garbage of the remaining chefs, looking for an odd uptick on waste cardboard from Glad products...

        1. re: grant.cook

          Or any spottings of Erica, the Glad Lady, doing the walk of shame in front of someone's house. Hope she's not chilly....but at least she's economical.

          1. re: newhavener07

            Are you referring to the "Grand Poobah of Pasta?" ;-O

            1. re: ChefJune

              That's fresh.

              1. re: ChefJune

                Background singers, "Ec-ooo-nomm-icaaalll"

                1. re: dave_c

                  Hey bachelors--she's also "handy."

      2. Wow, I guess this was one of those weekends that can't come soon enough.

        1. Hmmmm ... the report "on the ground" was that it was actually in Sonoma. Maybe those idiots at Bravo can't tell one valley from another. Note to all you East Coast media types: the California wine country encompasses a lot more than just "Napa."

          12 Replies
          1. re: Ruth Lafler

            I had started a thread about this, but it got lost in the shuffle.

            Here's a link to an article in our local Sonoma County newspaper about where they apparently actually shot the finale:

            http://www.biteclubeats.com/2009/11/c...

            1. re: Ruth Lafler

              Sorry, but most of America just sums up northern Cali wine as Napa.. don't blame us for Sonoma and Mendocino's crappy marketing efforts..

              1. re: grant.cook

                "Cali" is a city in Colombia.

                1. re: grant.cook

                  I understand that there is a tendency to meld close areas together, but don't criticize these areas for not marketing themselves well enough. I'm in the industry, and I see major efforts underway.

                  Believe me, there's been plenty of marketing effort for some time here in Sonoma County to be recognized as a major wine producing area. We have several appellations, most of which are producing wines that far outshine Napa 's.

                  Mendocino's wineries are up and coming, but there is certainly effort on their part to make themselves heard.

                  1. re: grant.cook

                    Grant.cook is correct in that America does sum up California wines as "Napa"; but he's incorrect that the marketing efforts are crappy. Perhaps late, slow, under-funded would be more appropriate adjectives. I lived in Sonoma for 10 yrs in the 70's, and Napa always historically had more $$, acreage, notable wine families (Modavi vs. Sebastiani) and history (Agoston Harazthy notwithstanding) than little Sonoma. In time, though, the county will gain more name-recognition, but people will always be lazy enough to just lump things together broadly (look what most Americans still do to "champagne" and "chablis.")

                    1. re: grant.cook

                      Regardless of whether uninformed people throughout America lump them together, I expect better from the official website of a food show, especially since they'd JUST BEEN THERE! If they think people are too stupid to understand, they can say something like "Sonoma, in the Northern California Wine Country." Or even "Healdsburg, in California Wine Country's Sonoma Valley."

                      1. re: Ruth Lafler

                        They may have done some activities in Napa Valley. But lets wait and see the show. Most of American recognizes Napa more reflexively, and marketing efforts focus around what people know. Top Chef isn't on the hook to carry the name recognition banner for Sonoma. Obviously, the locations and towns used are very aware of getting their names in there, and we've seen that TC is pretty active in promoting its sponsors - e.g. the 3 times every episode they "go to the M Resort"

                        1. re: grant.cook

                          They're on the hook not to give the *wrong* information. Napa is a specific place (actually two places, a city and a valley). Saying they went to Napa when they went to Sonoma is like saying the went to New York when they went to New Jersey, because New York has more name recognition. And how do places get name recognition of the media perpetuates the wrong information?

                          1. re: Ruth Lafler

                            We live in northern Virginia but we're guilty of telling people we're from Washington all the time (even if we're talking to Americans). I'm glad you're trying to disabuse people of their ignorance but I think it's a lost cause. I doubt

                            1. re: Ericandblueboy

                              The issue of metro-areas is slightly different, I think. I know I often say I'm from "San Francisco" as shorthand for people who don't want to get into the nitty-gritty of specific suburbs (plus I work in downtown San Francisco). Northern Virginia is in the DC metro area, but Sonoma County is not in the "Napa area" the way, say Yountville or St. Helena are; the equivalent would be grouping both Napa and Sonoma (and Mendocino) into the "California Wine Country" which is what the locals do (as in "I'm going to the wine country for the weekend," although there are, in fact, quite few "wine country" areas in California).

                              It's not just being nitpicky -- the issue comes up all the time on the SF board when we have to explain to people that it's well over an hour drive from "Napa" to Healdsburg, where Cyrus is.

                              1. re: Ruth Lafler

                                From the Bite Club article on this subject, it appears the Top Cheftestants were seen at Brix Restaurant, which is indeed in Napa County.

                                However, word is that the film crews were set up at Cyrus in Healdsburg, in Sonoma County.

                                It'll be interesting to see how it's introduced on the show. If they say Cyrus is in Napa, I'm emailing the producers...

                        2. re: Ruth Lafler

                          We can hope, Ruth, that when the finale airs, they manage to get it right. Or at least that they'll let the involved locals like Doug Keane of Cyrus slip in a word or two of clarification. Every little bit will help.

                          I worked in the wine/food business up in Healdsburg for a year and a half, and then out in the western part of the Sonoma Valley, and I frequently heard from visitors that they very much preferred Sonoma to Napa - both the wines and the people/lower key attitude.

                          We'll see how the finale pans out...