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The Incredible shrinking package

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I would like to vent and see just how much this bothers other people. Recently I was shopping at my local Kroger when I notice they have now decreased the size of their frozen vegetable packages from 16 ounces to 12 ounces. I sent them a message and told them this is great for them, when they have their 10 for $10 events they make the same amount of money, but of course we get less. They responded and said they are just responding to consumer demands.

So I ask how many consumers out there have asked for smaller packaging for the same price?

It just seems to be a trend which exists only to sell more products. I mean how many recipes call for a 12 ounce bag of something, or 13 ounces of ground beef. They just know by doing this people will by two packages. It just does not seem right. If you give me less, charge me less. Is it just me?

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  1. Oh no, it's not just you. You'll see lots of complaints about package downsizing here.I'm with you. I'd rather have consistent, useful sizes (yeah, I'm talking to you TUNA) and a straightup price increase than this pretense.

    3 Replies
    1. re: dct

      LOL, swamp must have missed the long thread about canned tuna which went from 6 ounces to 5 ounces AND in most cases, the quality also deteriorated...argh!!

      1. re: Val

        I noticed this over the summer. Some recipes are based on a 6oz can and the missing ounce would throw off the recipe. I noticed that brand name tuna now resembled cat food. My only solution was to eat less canned tuna and to buy the fancy Albacore cans in a pack at Sam's Club. They end up being about $1.27 a can but since the regular cans of tuna are nearly a dollar and are awful it was about the only option.

        1. re: blackpointyboots

          Yep, and Whole Foods STILL has their store brand 365 albacore white tuna at 6 ounces...it's VERY good quality, firm and white...and they sell an unsalted variety which I adore!!!! But the price is $1.49 per can...your Sam's deal is better but I'm also trying to eat more sardines and canned salmon instead of tuna which helps for me, anyway.

    2. Agreed; they are just trying to sell more product. I guess they think consumers don't realize what's going on but I shop most of the time based on prices. You would think they know that most people are not spending like they used to and I'd say a good percentage is due to higher prices

      1. Remember back when the price of coffee went up so they changed cans of coffee from a pound to 12 ounces? Now it's standard.

        1. There have been big threads about this before. The reality is that we who rant against downsizing and would rather have the same size but price increase are in the minority. Or, perhaps there are a good portion of us who when finally faced with it do not want what we say we want. Either way, what the stores find works is smaller sizes at the same pricing, as opposed to price increases. While it's true there may be a pretty good chunk of stupid people out there who don't notice the difference, the stores actually don't do this by chance; they pay attention to what is selling, they do focus groups, etc.

          Our vocal minority of stated desire to have the sizing stay the same whatever the price is overruled by the reality of what actually sells.

          As always, I'm awaiting the days of the 3-quart "gallon" of milk, the 12oz "pound" of butter and the 10-egg "dozen".

          1. --"They responded and said they are just responding to consumer demands. "--

            Shrinking the damn product and messing up our attempts to follow recipes is very annoying, but laying BS on us annoys me even more. I am EXTREMELY allergic to BS.

            They should have just come right out and said -- "We had to raise prices, and the geniuses in our Marketing Department decided to do it by getting chintzy with the product size, and hoped we could slip it by you without anyone noticing."

            1 Reply
            1. re: Sharuf

              Don't ask me why, but (generalizing) somehow in a comsumer's mind, a price increase is more painful than a package downsizing. Or so think the manufacturers.

              "They should have just come right out and said -- "We had to raise prices, and the geniuses in our Marketing Department decided to do it by getting chintzy with the product size, and hoped we could slip it by you without anyone noticing."-So true.