662455 Mon Oct 26 12:16:29 -0700 2009 12 30 Site Talk 0 5132209 Did you know that we are youthful, smart, quality-conscious influencers with money to spend? Maybe we should add that to the manifesto. http://www.cbsinteractive.com/advertise/media-kit/chow.html * CHOW serves marketers hungry to reach youthful, smart, quality-conscious influencers with money to spend on their favorite pastimes from food and drink to entertainment and travel. * CHOW can help you connect with our active, engaged audience in a relevant, memorable way whether it's firing up foodies with a recipe showdown or crafting a customized special feature that embeds your brand with our award-winning editorial content. * No other resource—online or off—serves today's modern food enthusiasts the way CHOW does, thus no one else can connect you with this savvy crowd the way CHOW can. Audience Profile1 * 49% ages 25-39 years * 66% female; 34% male * 61% have an annual household income of more than $75,000 (average $116,100) * 57% live in urban areas * 75% have childfree households * 77% live to eat * 96% have given advice on food and beverages in the past six months * 82% like to cook with only the best and freshest ingredients * 75% have entertained friends at home in the past 30 days * 65% advised on travel-related services or products in the past six months Mr Taster Mon Oct 26 12:16:29 -0700 2009 17579 Mr Taster 1 5132335 interesting, but the numbers aren't too surprising. Mon Oct 26 12:52:26 -0700 2009 5132209 163722 hill food 1 5132389 Weird. I fit every one of those categories. How boring of me. Mon Oct 26 13:10:39 -0700 2009 5132209 92744 invinotheresverde 2 5132444 You are 66% female and 34% male? That's not boring at all! Mr Taster Mon Oct 26 13:28:02 -0700 2009 5132389 17579 Mr Taster 3 5132490 Aaaahahahaha! Mon Oct 26 13:41:55 -0700 2009 5132444 92744 invinotheresverde 1 5133620 <<crafting a customized special feature that embeds your brand with our award-winning editorial content.>> What the heck does this mean? In plain language. Is Chow creating editorial content that uses advertiser brands? Jacquilynne??? Mon Oct 26 21:49:25 -0700 2009 5132209 18222 maria lorraine 2 5134270 Advertising is always called out on the site -- we have very specific places where ads can live, which include the third column, the banner at the top of the page, and a few other placements, like in preroll for video and amidst our photo galleries. Crafting a customized special feature that embeds a brand? I suppose that means something like a microsite, where our existing content is pulled in to support advertising. But we don't create content for advertising, and we never, ever are paid to recommend a product, or even to mention it fleetingly. Advertising is what supports this site, so we're very happy and grateful for our advertisers. But we do keep the line carefully drawn between editorial and advertising. I don't think any of us would want to work in an environment that handled it differently. Tue Oct 27 08:18:15 -0700 2009 5133620 10086 davina 1 5134614 Don't confuse Chow and Chowhound. We know from a survey a few months ago (http://chowhound.chow.com/topics/603071) that Chowhounds are considerably older on average than is stated above. The median age in that (admittedly unscientific) survey was 44. Tue Oct 27 10:03:36 -0700 2009 5132209 14386 BobB 2 5134724 Very interesting.... I can definitely see that Chow is much more likely to appeal to the Yelp/Twitter/Facebook-attention-span crowd, whereas Chowhound appeals to us old fogies. (FYI, this old fogey is 35). Mr Taster Tue Oct 27 10:35:44 -0700 2009 5134614 17579 Mr Taster 3 5135069 I also thought CH skewed a bit older, not much, but some. and while many are fairly anonymous also had the hunch the gender balance was fairly accurate. Tue Oct 27 12:17:35 -0700 2009 5134724 163722 hill food 4 5135200 Bear in mind that there was a dedicated and passionate Chowhound base firmly in place (including me) well before the 2006 corporate takeover, and a lot of the old stalwarts are still here. Indeed, Chowhound was born in a different age. Thankfully the essence of the site has remained the same, despite several pandering attempts to youthify the site by adding silly avatars and popularity contests ("who's reading me"), etc. Mercifully, these have been kept to a minimum in the new iteration. Ah, the good old days.... http://web.archive.org/web/20000919003045/chowhound.com/california/boards/losangeles/losangeles.html Mr Taster Tue Oct 27 13:01:13 -0700 2009 5135069 17579 Mr Taster 5 5135270 Ah, those endless pages that took forever to load! OK, some things haven't changed that much. ;-) Tue Oct 27 13:23:24 -0700 2009 5135200 14386 BobB 6 5135337 Somehow it feels good knowing that back then, we weren't youthful, quality-conscious influencer with money to spend. We were just simply Chowhounds. Mr Taster Tue Oct 27 13:46:30 -0700 2009 5135270 17579 Mr Taster