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Beefeater 24? Anyone try it?

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I recently saw a bottle of gin that didn't look terribly familiar. It's called Beefeater 24. It looks like it's billing itself as a new high-end gin. Apparently it is made with sencha green tea and the 24 refers to a 24 hour botanical steeping period.

Apart from that, I don't really know much else. Any hounds here try it or know anything more about it?

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  1. reviews describe it as more herbal and citrusy than regular Beefeater...I tried it as part of PDT's (NYC) Spice Trade cocktail, which was fantastic

    1. We got to try it at the release party here in Boston about a month ago (as well as getting a bottle from the Pernod-Ricard reps). Basically it is smoother due to more of the heads & tails (impurities) in the distillation being thrown away than normal Beefeater. And with more botanicals (especially citrus and tea) than normal Beefeater. With that, B24 costs a bit more than the regular Beefeater, and the differences can only be detected in certain cocktails (Martini, yes; Pegu Club, maybe not so much). An excerpt from the blog post we wrote about it:

      "Beefeater 24 is more citrussy than normal Beefeater with peels from Spanish grapefruit, lemon, and Seville orange in the botanical mix. Also noteworthy in the 12 botanicals are two teas -- Japanese Sencha and Chinese green tea. Desmond Payne, Beefeater's master distiller, added the tea in homage to James Burroughs' (who founded Beefeater in the 1800s) father who was a tea merchant. Tasting the gin straight, the citrus notes stood out the most with the tea being a little more subtle. In addition, the juniper was a lot more subdued than in the regular Beefeater."
      rest is here: http://cocktailvirgin.blogspot.com/20...

      1. Yarm is right on: interesting botanicals--including teas--in this thing.

        We haven't gotten to try this yet but it scored poorly at (relative to other gins anyway) at the San Francisco World Spirits Competition in 2009 getting a bronze medal. (By comparison, Blue Coat Gin from Philadelphia won as "best gin" and the regular Beefeater gin received a gold medal.)

        --Neal (Proof66)