Lay's Magic Masala Chips

[ipsedixit]

Co-worker just brought these back from Canada, and all I can say is that it might just be time to find a summer home north of the border.

These are like eating crispy fried tandoori chicken skins.

Anyone know of a local source (online, or otherwise) for Magic Masala Chips in the U.S.?

[MsDiPesto]

I've seen the more exotic Lay's flavors on eBay, check the international food category.

[ipsedixit]

Thanks, but I just checked eBay and all they have are ketchup, sweet basil, limon, and a few others ... but no magic masala unfortunately.

[opinionatedchef]

i would be inclined to think that the humongous Lay's would have an 800 phone#/email to which you could pose your question.

[Scrapironchef]

http://www.lmgtfy.com/?q=Frito-lay+co...

[pikiliz]

I just e-mail frito lay to see if they would BOO-Berry ceral for my self from Post

[boogiebaby]

Never heard of them, but now I want them!

[Miss Needle]

Patel Brothers carry them. I don't know if there is one where you live, but you can order it online.

http://www.patelbrothersusa.com/searc...

The link doesn't seem to be quite working when you click on the chips. Perhaps the site is down now. You can try later or give them a call.

[ipsedixit]

Thanks Miss Needle. I did call Patel earlier (used to go there growing up in Queens), but was told they no longer carry them.

[Miss Needle]

Oh, that sucks! I know I've seen them before at Patel Brothers. But I guess no more. I'm still waiting for somebody to make some good curry potato chips in the States.

[Pincus]

Please let me know where in Canada your co-worker found them, Lay's put out also some wasabi and some kind of chili chips but I haven't seen any of them around here for a while.

[opinionatedchef]

ip, won't you give us a better description here? how can people salivate if they don't know what these chips are. Potato? chickpea? corn?

[chipman]

If they are Lay's, they are potato. That is of course, Ip didn't just shorten the brand Frito-Lay to just Lays. If that is the case, they could be potato, corn, flour, pork, or mish mash. On second thought, never mind. I'm confused......... and I work for them.

[ipsedixit]

chef,

They are potato. They are spicy and salty, and have a nice mild "hot" afterburn, but if you eat a handlful (instead one chip at a time -- who does that??) then the heat factor is a bit more pronounced, but not overwhelming.

The closest U.S. Lays flavor I can compare it is if you combined Sour Cream & Onions with the Hot & Spicy BBQ flavor.

Now that I think about it ... I just might do that. Buy one bag of Sour Cream & Onion and mix with one bag of Hot & Spicy BBQ, shake, and eat ... hmmmm.

[luckyfatima]

Have no clue where to get them in the US but yep I like those, too. We get them where I live as well as some interesting Lay flavors geared towards the Arabs like stuffed Vine leaf flavor.

[pikiliz]

Just got a reply back from Frito-lay as follows
Thank you for writing to us. We're sorry to report that Lay's Spicy Indian Masala is discontinued. Please know I will share your comments with our sales and marketing teams for any future consideration.

When you take into account the tremendous variety of preferences, not every product does equally well, and occasionally one is discontinued. It's never an easy decision to discontinue a product since we know it's a favorite for someone.

Thanks again for sharing your comments with us. I hope that one of our other snacks will satisfy your taste buds.

Best regards,

Su
Frito-Lay Consumer Affairs
010714186A

[opinionatedchef]

well there you go, pik.
"Seek and yee shall find" !!!