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Aug 19, 2009 11:04 AM

Naked Lunch?

Dropped into Urban Bread on Friday to try the sublime ice creams and sorbets from Flash Freeze. Learned that Naked Lunch, a pop-up lunch counter in Enrico's (North Beach) would open on Monday. The team is ex-Cafe Majestic (the ones who resigned en masse).

Who's tried it?

Naked Lunch, 504 Broadway, at Kearny Street 415-577-4951
Monday to Friday 11.30am - 2.00pm

Urban Bread
3901 18th St, San Francisco, CA 94114

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  1. So what did you try of Flash Freeze? Or is that reserved for a separate post. How is Urban Bread doing these days. I have them on my to-stop-by list.

    2 Replies
    1. re: rworange

      Two ice creams and three sorbets were available and tasted. They're filled and frozen into little plastic cups and there's some stock for sampling. Not cheap at $3.50 per, but quite unique. I'd have to check what's in my freezer for the exact flavors, but here's what I think they were: carrot ice cream, carmel something (cardamom?) ice cream, blackberry thyme sorbet, plum sage sorbet, and rhubarb lemon verbena sorbet. I might have switched the thyme and sage fruit matches. They're just a degree high in sweetness for me, but I liked them all very much. The ice creams are extremely rich, made with good ingredients including eggs. One problem is that the plastic cups are brittle when cold, and I dropped one trying to put it into the freezer at home. It cracked and made a hole, so I had to eat it right away. (g)

      The flavors change all the time, apparently. This was my first time into Urban Bread, and it was nearly closing time so not much on the shelves and I was in a hurry so didn't linger to browse. The staffer said it's doing a good breakfast and lunch cafe business.

      1. re: Melanie Wong

        1. Not cheap? It is homemade, with quality ingredients.
        2. The cups may be brittle, so just eat it!

    2. Ah, another entry in the trend of chefs starting operations with very limited "gourmet" offerings (e.g. Sentinel, Kitchenette, Jon's Street Eats, etc.).

      2 Replies
      1. re: Ruth Lafler

        The names a cute homage to the neighborhood. The person behind Flash Freeze is ex-Cafe Majestic and also involved with Naked Lunch.

        1. re: Ruth Lafler


          The maker of Flash freeze has come up with so many delicious flavors. I know that we are an excessive country, but the quantity of Flash Freeze is hardly limited.

        2. I found the sorbets and ice cream to be delicious.

          Nothing was overly sweet. The ice cream was nice and creamy.

          i have to go back sometime soon.

          1 Reply
          1. re: adrouault

            Enjoyed a superb "cold cuts" sammy from this new joint on Friday. Snake Rivers "Kobe" tri-tip seared super rare, and sliced ultra thin, with some delicious orange heirloom tomato, lettuce and horseradish aioli on an ACME torpedo roll. Superb. I'll def be hitting this place often.

          2. New Hours: Tuesday to Saturday 11.30am - 2.00pm (from website)

            Next Sun 12/13/09 from 1-5pm Ian Begg and Naked Lunch will host a tasting with Berkeley's Broc Cellars winery to celebrate the winery's new "Naturale" wine series & all food and beverage for the entire afternoon will go for a flat rate of $15! (sfeater)

            1 Reply
            1. re: hhc

              Found out the 12/13/09 event is at Berkeley's Broc Cellars, NOT at Naked Lunch.

              Holiday Release Party with Broc Cellars and Naked Lunch
              • Sunday December 13th, 2009
              from 1pm until 5pm •
              At Broc Cellars, 805 Camelia St., in Berkeley