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Naked Lunch?

Melanie Wong Aug 19, 2009 11:04 AM

Dropped into Urban Bread on Friday to try the sublime ice creams and sorbets from Flash Freeze. Learned that Naked Lunch, a pop-up lunch counter in Enrico's (North Beach) would open on Monday. The team is ex-Cafe Majestic (the ones who resigned en masse).

Who's tried it?

Naked Lunch, 504 Broadway, at Kearny Street 415-577-4951
Monday to Friday 11.30am - 2.00pm

Urban Bread
3901 18th St, San Francisco, CA 94114

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  1. rworange RE: Melanie Wong Aug 19, 2009 12:22 PM

    So what did you try of Flash Freeze? Or is that reserved for a separate post. How is Urban Bread doing these days. I have them on my to-stop-by list.

    2 Replies
    1. re: rworange
      Melanie Wong RE: rworange Aug 19, 2009 01:57 PM

      Two ice creams and three sorbets were available and tasted. They're filled and frozen into little plastic cups and there's some stock for sampling. Not cheap at $3.50 per, but quite unique. I'd have to check what's in my freezer for the exact flavors, but here's what I think they were: carrot ice cream, carmel something (cardamom?) ice cream, blackberry thyme sorbet, plum sage sorbet, and rhubarb lemon verbena sorbet. I might have switched the thyme and sage fruit matches. They're just a degree high in sweetness for me, but I liked them all very much. The ice creams are extremely rich, made with good ingredients including eggs. One problem is that the plastic cups are brittle when cold, and I dropped one trying to put it into the freezer at home. It cracked and made a hole, so I had to eat it right away. (g)

      The flavors change all the time, apparently. This was my first time into Urban Bread, and it was nearly closing time so not much on the shelves and I was in a hurry so didn't linger to browse. The staffer said it's doing a good breakfast and lunch cafe business.

      1. re: Melanie Wong
        adrouault RE: Melanie Wong Aug 21, 2009 05:15 PM

        1. Not cheap? It is homemade, with quality ingredients.
        2. The cups may be brittle, so just eat it!

    2. Ruth Lafler RE: Melanie Wong Aug 19, 2009 03:12 PM

      Ah, another entry in the trend of chefs starting operations with very limited "gourmet" offerings (e.g. Sentinel, Kitchenette, Jon's Street Eats, etc.).

      2 Replies
      1. re: Ruth Lafler
        Melanie Wong RE: Ruth Lafler Aug 19, 2009 05:28 PM

        The names a cute homage to the neighborhood. The person behind Flash Freeze is ex-Cafe Majestic and also involved with Naked Lunch.

        1. re: Ruth Lafler
          adrouault RE: Ruth Lafler Aug 21, 2009 05:21 PM


          The maker of Flash freeze has come up with so many delicious flavors. I know that we are an excessive country, but the quantity of Flash Freeze is hardly limited.

        2. a
          adrouault RE: Melanie Wong Aug 21, 2009 05:13 PM

          I found the sorbets and ice cream to be delicious.

          Nothing was overly sweet. The ice cream was nice and creamy.

          i have to go back sometime soon.

          1 Reply
          1. re: adrouault
            brian j RE: adrouault Aug 22, 2009 06:20 PM

            Enjoyed a superb "cold cuts" sammy from this new joint on Friday. Snake Rivers "Kobe" tri-tip seared super rare, and sliced ultra thin, with some delicious orange heirloom tomato, lettuce and horseradish aioli on an ACME torpedo roll. Superb. I'll def be hitting this place often.

          2. hhc RE: Melanie Wong Dec 3, 2009 10:33 PM

            New Hours: Tuesday to Saturday 11.30am - 2.00pm (from website)

            Next Sun 12/13/09 from 1-5pm Ian Begg and Naked Lunch will host a tasting with Berkeley's Broc Cellars winery to celebrate the winery's new "Naturale" wine series & all food and beverage for the entire afternoon will go for a flat rate of $15! (sfeater)

            1 Reply
            1. re: hhc
              hhc RE: hhc Dec 5, 2009 07:43 PM

              Found out the 12/13/09 event is at Berkeley's Broc Cellars, NOT at Naked Lunch.

              Holiday Release Party with Broc Cellars and Naked Lunch
              • Sunday December 13th, 2009
              from 1pm until 5pm •
              At Broc Cellars, 805 Camelia St., in Berkeley

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